9 Standout Japanese Web Design Trends 2022
Use these 9 standout Japanese web design trends in 2022 to make your next creation turn heads!
BY JESSICA CRAVEN
Staying on top of the latest web design trends is a must for coming up with fresh attention-grabbing ideas. But if you want your designs to make waves, it’s a must to adapt global internet trends for your local audiences. These 9 standout Japanese web design trends are turning heads in 2022. You can adapt them for an audience anywhere in the world!
1. Retro Revolution
Web design is mostly about looking into the future. However, cutting-edge creatives are also looking back at the past for inspiration. Especially, throwbacks to the bright background colors and robotic typefaces of 90s web design are all the rage. Japanese video games and animation experienced a huge international boom in the 1990s. Likewise, the designs from this decade are iconic. Designers in their 20s, 30s, and beyond are revitalizing the pixelated artwork from their favorite childhood games into fresh new designs. The website for the anime Ping Pong combines anime illustrations and comic book-like fonts in a way that’s both nostalgic and fresh.
2. Creative Scrolling Experiences
Next, designers are taking web visitors on interactive animated journeys through scrolling experiences. While the user scrolls, the foreground and multiple backgrounds move at different speeds to transform the web page into a living world. Although the technique is not new, designers are taking it to new heights. Designers in Japan are using the scrolling experiences to create a way of storytelling similar to a graphic novelーbut that the user can control at their own pace. A great example can be found on Beeworks’ website.
One of the most distinctive elements of Japanese web design is characters. However, the character design is not limited to the manga style. Also, characters are used by a variety of companies to put some playfulness into their ads. For example, skin care product retailer Natsuki Store’s website design is full of cute pastel characters.
4. Circular Cursors
Although internet users have been able to customize the shape of their cursor for a long time, circular cursors have become a recent UI trend. Specifically, web designers are churning out circular cursors that change colors and shapes when hovering. Above all, the effect is to stress the content’s importance. Such a small, minimalist design choice with a powerful effect seems especially at home in Japanese design and pairs nicely with classical fonts designed to look like traditional Japanese writing. You can see how the effect really packs a punch on Tokyo-based designer Kwok Yin Mak’s website.
5. Crafty Hero Areas
Certainly, technology has paved the way for graphics and web design to improve at lightning speed. But viewers see so much polished digital art these days that spontaneous work with a personal flair stands out more than ever. Fortunately, Japanese designers are masters of combining more natural elements with tech tricks. For example, Crazy agency’s website combines elements in a striking and free-spirited way.
6. Calming Earthtones
You might be surprised to find earthtones on this list of 9 standout Japanese web design trends turning heads in 2022. While perhaps less striking than vibrant hues, earthtones are trending in web design this year because viewers find them comforting and relaxing. We have seen many web pages featuring traditional Japanese pigments in their color design because of their natural and calming hues, including Moheim’s website.
Neumorphism is a style that includes many slight, polished 3D effects that result in an appearance that’s both highly realistic and simple. This style usually includes subtle indentions in a white space, almost like paper that’s slightly pushed in. Web designers have taken the many textures of traditional Japanese paper or fabric and digitized them. These gorgeous and smooth textural effects result in a timeless design, as you can see on Digital Connect’s website.
8. Moving Text
Moving text is an unstoppable worldwide trend in 2022 web design that is literally bringing words to life. As a result, Japanese designers continually draw influence from their country’s unique style of graphic novels. Furthermore, this trend provides a perfect opportunity for designers to merge moving text and images to create a living story in web design. See an example of moving text in action at M-Hand’s website.
9. 2D Animations
In 2022, Japanese web designers continue to draw upon their country’s world-famous 2D animations. As opposed to the 3D designs of other countries, Japanese designers take 2D creations to new heights.
For example, Chitazen’s website features colorful, flat 2D animations that grab your attention just as much as any 3D image could. Japanese designers add a layer of complexity to 2D animations by overlapping them in unexpected ways.
We hope that these 9 standout Japanese web design trends turning heads in 2022 have helped you find inspiration. We expect you will see more cutting-edge trends emerge from Japan as the year continues!
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