Capturing Customer Context for a Post-Covid World

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Designing for the next generation of experiences requires up-leveling your understanding of your customer’s context – and everything we thought was true has changed post-COVID. Will anyone ever want to touch a shared whiteboard marker again?

​But how do you ask the right questions and set yourself up for success? Learn from Multimodal design expert Cheryl Platz, whose career spans a wide variety of multimodal interaction design projects such as Amazon’s Alexa, Microsoft’s Cortana, and improvisational theatre, as she shares a framework for exploring deeper human context to set yourself up for success for your future complex products and experiences.

​Inspired by Chapters 2 and 7 of Cheryl’s new book from Rosenfeld Media, Design Beyond Devices: Creating Multimodal, Cross-Device Experiences

​​🐰 About Cheryl

​Cheryl Platz is a multi-talented designer, author, actress, and speaker whose work on emerging technologies has reached hundreds of millions of customers across multiple industries. Her professional passions include natural user interfaces, applied storytelling in design and research, and taming complexity in any manifestation. Cheryl’s first book, Design Beyond Devices: Creating Multimodal, Cross-Device Experiences, was published by Rosenfeld Media in December 2020.

​Cheryl’s career spans a wide variety of high-profile projects at employers including Amazon (Alexa), Microsoft (Azure, Cortana), Electronic Arts (The Sims series), Griptonite Games (Disney Friends, Chronicles of Narnia), Disney Parks (PhotoPass), and presently the Bill & Melinda Gates Foundation. Cheryl also owns design education company Ideaplatz, LLC through which she shares her experience with conferences and companies worldwide. Her work and insights have been featured by outlets including the BBC, Huffington Post,,, Adobe, and at venues on 5 continents and in 15 countries. She’s also an experienced actress and 13-year veteran performer and teacher at Seattle’s longest-running improv theater, Unexpected Productions.

​Connect with Cheryl on Twitter and Medium. Also check out her website, Ideaplatz, and book!


​​🐰 About Design Buddies

​​​​​Design Buddies is an inclusive design community aimed to connect and empower designers by providing free resources, events, mentorship, and more.

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