The Ever-Evolving SHISEIDO Universal Beauty Design and the Power of Makeup
Sep 12 @ 19:30 - 21:00 JST
Event Page in Japanese on Connpass
How to get to the venue
Venue: You won't be able to get to the venue after 19:40. Although this meetup page says it is an in-person event, this is a hybrid event that is streamed on Zoom.
Language: This session will be conducted in Japanese.
Captions: Provided by UD Talk. Automatic translation into various languages is also possible.
## What is the ‘Universal Beauty Design’ pursued by Shiseido, which has been in business for more than 150 years?
Shiseido has been in business for over 150 years. The words of founder Shinzo Fukuhara, ‘Let the product speak for itself’, still live and breathe within the company today, as we deliver a wide range of products and services to our customers.
This presentation will introduce the philosophy that the creators are aiming for, as well as the design from the perspective of product design, such as designs to enrich the experience of picking up the cosmetics themselves, and devices that allow stress-free use by keeping a few key points in mind.
## Shiseido Guided Makeup for people with visually impairements will also be introduced.
Shiseido is also working on holding the "Shiseido Life Quality Beauty Seminar" to help all people, regardless of age, disability or illness, realize their own beauty and sense of self through makeup and beauty, and to help foster a sense of self-efficacy.
This time, we will introduce Shiseido Guided Makeup for people with visual impairments. We would like to think together about the pursuit of Universal Beauty Design that beautifies even the hearts of our customers, while asking for your advice.
Accessible, Hybrid, Multilingual Meetup
A11yTokyo Meetup is a unique meetup that features various genres of 'accessibility', conducted in a hybrid format of on-site and online broadcasting, primarily in Japanese and English.
Many foreigners participate in the on-site venue in Tokyo, building networks through socialization sessions. We use the voice recognition technology app 'UD Talk' to provide real-time captions, and its automatic translation feature allows for multi-language subtitle translation.
In past Tokyo venues, many Japanese and foreigners have participated. The post-session networking opportunity is a chance to build a global network! Additionally, people from various countries participate online from both within Japan and abroad.
Time Schedule
19:15 Venue Open
19:30 - 19:45 Introduction
19:45 - 20:30 Presentation, Q&A
20:30 - 21:00 Networking (For on-site participants)
Speaker Profile
Emiko Shiota
Graduated from Musashino Art University in 2000. She was involved in advertising production and Western tableware design before joining Shiseido in 2007. Since then, she has been engaged in product design for the company's products, while promoting projects as the leader of Shiseido Creative's original activity Universal Beauty Design.
What does ‘beautiful’ design mean to various people? She is pursuing essential design that is not only about appearance, but also about the beauty of life for all people.
Yukiko Kashiwakura
Social Activity Planning & Promotion Group, Beauty Strategy Department, Shiseido Japan Co.
She joined Shiseido in 2006. After working in the sales, Art & Heritage and marketing departments, she is currently in charge of the "Shiseido Life Quality Beauty Seminar", planning and promoting what can be done "with the power of cosmetics" to create a better society.
Access to Venue
Location: Open Collaboration Hub LODGE (LINE Yahoo Co., Ltd., Kioicho Office)
Address: 17th Floor, Garden Terrace Kioicho, 1-3 Kioicho, Chiyoda-ku, Tokyo (directly connected to Nagatacho Station)
The detail is documented in How to Get to the Venue
An entry pass is required. Please fill in your name on the Google form, and it will be given to you at the 2nd-floor reception.
*Online participation is planned via a Zoom webinar. URL and other details will be provided in advance.
Sponsors
Thanks to LINE Yahoo for providing their venue.