Events / art

The Power of Images: Kawakita Hideya's iichiko Designs

Feb 11 - Mar 29

“iichiko” is a long-selling product manufactured by the Sanwa Shurui Co., Ltd, a brewing company in Usa City, Oita Prefecture. The art director, KAWAKITA HIDEYA has produced all promotional materials for iichiko from posters of the bottle surrounded by serene backdrop to magazine advertisements and TV commercials. Sales of this product have steadily increased since it was first marketed in 1979 owing to Kawakita’s power of creativity,which has also aided in establishing iichiko as well-known brand throughout Japan. This exhibition presents a comprehensive look at the essence of iichiko design and its consistent philosophy while allowing viewers the chance to delve into the thoughts behind KAWAKITA’s designs.

Opening Hours

10:00 a.m. - 7:00 p.m. daily 
*10:00 a.m. - 8:00 p.m. Fridays and Saturdays  
Last admission is 30 minutes before closing.

Exhibition Closed

No days of closure


Gallery A (1st Floor)


General Admission : ¥800 (¥600)
University and High school students: ¥500 (¥300)
*Prices shown in the brackets (  ) indicate advance ticket and costs for members of groups of 20 people or more.


Oita Prefectural Art Museum Tel: +81-(0)97-533-4500


Adress:2-1 Kotobuki-Machi, Oita, Japan

Getting to OPAM Via JR

Get off at Oita Station.
  (By Bus) From bus platform 7 in front of the station, take Bus Oita-CANBUS to "Oashisuhiroba-mae" bus stop.
  (By Walk) 15 minute walk From Funai-tyuoguchi(North Exit).

Getting to OPAM via Car

10 minutes from Oita IC.