Illustration of a group of people presenting a graph.

How to Present a Case Study

Present an effective case study, engage your audience, and market yourself to the fullest!

BY MIU YOKOYAMA

Giving a presentation can be an anxiety-filled experience for some, while the same can be an exciting opportunity for others. Regardless of how you feel, a good presentation of your work is a great way to market yourself to potential employers and clients. Here are 5 tips to help you present a case study:

1. Prepare a killer slide deck

In your case study, you will surely have tons of things you would want to explain. However, be careful not to turn your presentation into a written essay.

Make sure to carefully select specific areas of the project you’d want to highlight and show off to your audience. Additionally, keep in mind to use fewer words and more visual aids for a more engaging presentation.

2. Build your experience

Learning how to give effective presentations is like learning to drive a car. The more practice, the better you get. The more you present a case study, the more you start to understand how to deliver an engaging presentation.

3. Practice, practice, practice

When presenting your case study to potential employers and clients, rehearsing your presentation is key to help you prepare a smooth delivery.

Try practicing on your own or in front of your friends and get their feedback. This will help you become aware of speech habits; for example, using filler words such as ‘ums’ and ‘like.’

Overall, the more practice you have, the more confident you can be during the presentation.

4. Have an introduction and conclusion ready

The beginning and ending are crucial moments in your presentation. Having a strong introduction allows the audience to engage with the case study you will present and having a strong ending will leave a memorable final impression.

I recommend preparing a written script for your introduction and conclusion and practicing it so it will be muscle memory by the time of your presentation.

5. Prepare for follow-up questions

After presenting your case study, be prepared to answer any follow-up questions from the employers or clients. Try to predict possible questions you may get asked and prepare answers for them.

In general, this is a good practice to reduce anxiety during meetings, and smoothly answering the questions shows the employers or clients how prepared you are.


There you have it! Those are my 5 tips to help you present a case study. Check out our other article on the art of pitch slides to learn more about creating an effective pitch slide.