Job Description
Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the Global Brand Activation and Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.
Responsibilities
- Provide the country relevant input to Global Brand Activation at each commercial input timing
- Support to create the local brand marketing plan & calendar based on input from Global Brand Activation and ensure alignment at season intro meeting
- Plan and execute the local brand marketing plan in close collaboration with Business Unit with a supervise of managers.
- Manage the execution of the Marketing Expenses plan for assigned campaigns compliant to company policy and per director’s direction.
- Support local trade meetings by providing appropriate sell-in tools
- Support or manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Activation.
- Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom, Culture Marketing and Sport Marketing, and Membership teams.
- Collaborate with Channel Marketing team on channel activation including Sales Working Budget campaign.
KPI’s:
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to Marketing Expenses guidelines
- ROMI
- Key campaign sell through %
- Agency performance management (annual evaluations)
Qualifications
Knowledge, Skills, and Abilities:
- Knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to develop and implement local marketing plans following global guidelines
- Presentation skill to internal and external stakeholders
- Strong user of MS Office suite of products
- Proven task management experience
- Experience in both, market and regional marketing organization preferred
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 3+ years’ experience in relevant Marketing fields
- Sales and /or Marketing experience
- English – business level / Japanese - fluent
Key Relationships:
- Country Business Units and Brand Activation
- Country Retail and Wholesale teams
- Country Brand Director and Brand Communications, Digital Activation, Sports Marketing, Culture Marketing, Media Activation, Newsroom teams
- Country FP&A, Legal, User Inquiry Service
- External partners (Key Wholesale partners, Agencies, Brand partners, etc.)
About the Company
At Adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture. This is how we win while playing fair.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.