JP: fluent
Job Description
Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the APAC Brand Activation and Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.
Responsibilities
- Provide the country relevant input to APAC Brand Activation at each commercial input timing
- Lead the planning and execution of channel marketing plans per the brand design and consumer experience standards, in alignment with the APAC strategy and the Brand Activation Team for Wholesale and own Retail doors.
- Ensure each touchpoints’ activation plan is well integrated for promoting the brand as well as sell-through by managing marketing and sales working budget with close relationship with Retail and Wholesale teams.
- Drive synergy with Training/Sportswear Brand Communications to develop and execute channels plans.
- Support ISC implementation and In-store space management across Retail and all Wholesale channels and any new store openings.
- Support Sales team for planning and managing annual account CAPEX budget and executing the Wholesale space development (SIS)
- Lead the preparation partnering with the Sales Team at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
- Support local trade meetings by providing appropriate sell-in tools
- Initiate alignment with Category Comms Team on channel activation including Sales Working Budget campaign
- Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.
- Manage and optimize the Channel Marketing team support and workload
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to Marketing Expenses guidelines
- ROMI
- Key campaign sell through %
- Agency performance management (annual evaluations)
Qualifications
- Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholdersStrong user of MS Office suite of products
- Proven project management experience
- Experience in both, market and regional marketing organization preferred
- Strong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 7+ years’ experience in relevant Marketing fields
- Proven track record as a leader
- Sales and /or Marketing experience
- Fluent in English / Japanese
- APAC Business Unit and Brand Activation
- Country Retail and Wholesale teams
- Country Brand Director and Brand Communications, Digital Activation, Key City, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
- Country Concept to Consumer Team
- Country FP&A, Legal, User Inquiry Service
- External partners (Key Wholesale partners, Agencies, Brand partners, etc.)
About the Company
At Adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture. This is how we win while playing fair.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.