Digital Acquisition - Marketing Executive

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Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Position Title : Digital Acquisition - Marketing Executive

Job Description:

We are Digital Acquisition team at American Express and responsible for acquiring new customers through digital channels. Digital Acquisition is responsible for acquiring new card members through various marketing channels and content, functioning a key role for our business growth by continually expanding quality customer base. A candidate will join one of its teams which manages a referral to target existing card holders to refer their friends, and also manages young professional program to students who have made a job offer. This position is responsible all of the marketing process (planning, execution, creating promotion and communication, budget controlling, customer caring, negotiation with related stakeholders). And also a candidate needs to be accountability to present for the plans and performances. This position needs high sense of responsibility and speed, and high communication skill due to managing huge amount of budget, negotiating internal and external stakeholders like global team members and outside advertising agencies. In order to achieve the goal, result oriented with improving marketing skill, analytical & logical thinking and customer-oriented mindset are critical.

Responsibilities

While the mission of this position is primarily to expand and optimize the refer-a-friend program, where existing customers refer new customers to us. However, the position is also subject to compliance with laws and regulations and appropriate internal processes to not only achieve the established goals, but also to achieve the goals.

Responsibilities include:

(1) Profit-oriented new customer acquisition activities

• Execute new customer acquisition activities for all of our products
• Promote new customer acquisition activities that are profitable for the company and maximize cost-effectiveness
• Expand the scale of the refer-a-friend program and implement the PDCA cycle.

(2) Relationship building

• Communicate appropriately both verbally and via email, communication tools
• Build appropriate relationships and communication with stakeholders within the local internal stakeholders
• Negotiate and build relationships with overseas teams at UK/US/India etc.. (English based)
• Build relationships with a wide range of stakeholders on ad-hoc project basis.

(3) Marketing plan development, execution and analysis

• Design and plan new offers and campaigns, and bring them through to the execution phase
• Develop optimal communications for prospects while utilizing knowledge and expertise in digital marketing
• Execute the plan in compliance with laws and regulations as well as the company's established processes.
• Analyze the executed plan and apply it to the next campaign or measure 

Qualifications

• Experienced at least 3 years of digital marketing background
• Experienced creative productions
• Experienced promotion and planning
• Good communication skill in both Japanese and English (both written and verbal)
• Good computer skills/familiarity of computer usage
• Proficiency in MS Office, notably Excel and PowerPointAnalytical skills and data driven, but also with the creative thinking
• Ability to identify and act on issues that may impact customer experience
• Excellent team player – build consensus and bring focus in a cross functional environment
• Motivated to proactively learn new business models, methods, processes, etc.
• Logical thinking / strategic planning skills
• Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously.

Preferable

• Knowledge with credit card industry or financial industry

About the Company

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.

For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.