Marketing Professional - Internal Acquisition (Consumer)

Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Responsibilities

How will you make an impact in this role?

This position is to support Internal Acquisition manager and Assistant manager responsible for overall planning and execution of Internal Acquisition programs, i.e., Card Upgrade and (Family Card) acquisition toward existing Cardmembers. Key focus is Offer and Channel optimization to drive card spending and revenue growth while achieving higher customer satisfaction with relevant offers. This is an integral part of the broader effort to drive Organic Growth.

1. Deliver the target – Incremental Spend along with Upgrade and Supplementary Card acquisition

• Support Business planning and implementation working closely with various internal stakeholders
• Tracking and analysis of performance
• Overall implementation of end-to-end promotions, both online and offline, including marketing creative & collaterals, customer communication and fulfillment of offers
• Development and implementation of new campaigns

2. Develop “Best Customer” Strategy

• Channel and Offer Optimization to find “The Golden Rule”

Qualifications

Minimum Qualifications

• 2+ years of marketing and/or sales experience
• Will-to-Win commitment to deliver the targets
• Analytical and strategic skill set
• Relationship skill working with internal and external parties
• Advanced skill on Microsoft Excel, PowerPoint
• Fluent in Japanese (Native level )

Preferred Qualifications

• Business English skills preferred (Reading & Writing) 

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

About the Company

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.

For generations, the key to our success has been the determination and resilience of ourAmerican Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.