Jobs / Marketing Manager
Jobs at Appier

Marketing Manager

Appier Tokyo
EN: business
JP: fluent
5,437,271 JPY on average (est)
Employment Type
Full time

Job Description 

We're looking for a Marketing Manager passionate about building brand and driving business results in Japan via integrated channels.


  • Develop and execute marketing programs for the purpose of increasing lead generation, product adoption, brand awareness, and thought leadership across Japan markets, including:
    • Identifying key industry tradeshows and events to drive awareness and revenue
    • Developing Appier-led events to engage and educate clients on our solutions
    • Collaborating with regional digital lead to support and localize online lead generation programs
    • Collaborate with stakeholders in sales to tailor programs to meet the needs of local sales teams
  • Analytical thinking, familiar with lead conversion process, and process tracking. Able to gather findings from the results, and plan based on the findings.
  • Propose and manage budget to support marketing activities in Japan
  • Educate regional marketing counterparts on local market needs, conditions and priorities
  • Identify and manage with vendors where necessary to deliver quality marketing materials and experiences for clients
  • Lead critical ad-hoc projects to support the company’s strategic growth levers


  • Good command of written English; fluency in Japanese
  • A strategic growth mindset and excellent organizational skills

About You

  • 8+ years of experience in marketing communications experience, and aligning communications with a broader brand and product messaging direction
  • Experience in content marketing and familiarity with SEO principles
  • A self-driven and creative individual with excellent communication and interpersonal skills
  • Work with local and regional stakeholders to align marketing strategy, business plan and local market relevance to optimize and enable asset planning and content story-telling development from online to offline
  • Strong writing/editing skills and fluent in oral and written English and Japanese 
  • Good command of written and spoken Japanese and English; the ability to write effective copy in both languages 
  • Continuously build and maintain relationships with key online/offline media outlets, editors to elevate brand visibility for the affricate marketplace
  • Manage owned marketing budget and well-control budget on project basis

About the Company

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s products are designed to help companies build a holistic view of their customers, understand their preferences, anticipate their actions and ultimately make decisions that lead to better business outcomes. From the humble beginnings of a four-bedroom to having presence in 17 offices across Asia Pacific, U.S. and Europe, Appier currently helps more than 1440 customers embark on AI-enabled digital transformation in digital marketing and process close to 30 billion predictions daily.