Job Description
In line with our growth strategy, we are excited to announce our expansion into the Japanese market. Building on our current success and reputation, we are eager to bring our unique offerings to a new audience and establish a strong presence in Japan. This expansion presents an exciting opportunity for our team to leverage our expertise and creativity to capture market share and drive business growth in this dynamic and vibrant market.
As we extend our footprint into Japan, we are looking for a creative Marketing Manager to contribute to our team's success
Role Overview
As the Marketing Manager, you will be responsible for overseeing all aspects of a company's marketing initiatives, including strategy development, implementation, and performance analysis. This role involves leading a team to drive brand awareness, customer acquisition, and revenue growth through various marketing channels.
Responsibilities
- Develop comprehensive marketing strategies aligned with the company's goals and objectives, considering target audience, market trends, and competitive landscape.
- Plan, execute, and optimize multi-channel marketing campaigns to effectively reach and engage the target audience.
- Maintain brand consistency across all marketing channels and materials, ensuring messaging aligns with brand values and positioning.
- Lead and motivate a team of marketing professionals, providing guidance, feedback, and support to achieve departmental goals.
- Conduct market research to identify customer needs, preferences, and behavior patterns, informing marketing strategies and tactics.
- Monitor and analyze the performance of marketing campaigns and initiatives, using data-driven insights to optimize strategies and maximize ROI.
- Collaborate cross-functionally with sales, product development, and other departments to ensure alignment and integration of marketing efforts.
- Manage the marketing budget effectively, allocating resources strategically to achieve desired outcomes within budget constraints.
- Stay updated on industry trends, emerging technologies, and best practices in marketing, and proactively recommend innovative approaches to drive business growth.
Qualifications
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a minimum of 3 years in a leadership role.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Excellent analytical skills, with the ability to interpret data and draw actionable insights to drive decision-making.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate with stakeholders at all levels.
- Proficiency in marketing analytics tools, CRM software, and digital marketing platforms.
- Creative thinking and problem-solving abilities, with a passion for driving innovation and continuous improvement in marketing efforts.
About the Company
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Benefits
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire