Senior Manager, Digital Marketing

Job Description

The role entails:

• Understanding the business needs and competitive landscape to develop integrated digital strategy to increase brand awareness, community engagement, lead generation, CRM, Loyalty, retention, and etc
• Leveraging customer insights to drive successful business outcomes
• Leading and managing the digital excellence across key platforms across web, social, paid media, APP, eCommerce channels
• Managing, developing, and implementing digital initiatives to drive brand and customer success
• The person will lead the digital team in Japan

Responsibilities

1. Digital Strategy & Planning

• In-depth assessment of current digital capabilities and development of digital roadmap for both B2B and B2C audiences 
• Develop the digital platforms to reach, engage, convert, key target audiences
• Assess, identify and recommend innovative digital initiatives with focus on creating customer value
• Develop and share frameworks and methodologies for accelerating digital transformation.
• Serve as thought leader in aligning digital strategy with business goals and objectives.
• Understanding of omni channel and pure player marketing tactics

2. Performance/Digital Marketing Execution

• Build integrated brand experiences across Digital touchpoints both B2B and B2C
• Implement strategies to grow company website visibility including: high quality UX, SEO/ SEM, content optimization for each consumer and professional audiences
• Set and execute strategies to improve the organic rankings and search traffic including onsite optimization related to: page titles, URLs, redirects, internal link structures, SEO copy, editing, sitemaps review/maintenance

3. Social Media Strategy and Execution

• Develop and execute Social media strategy in line with business results across own and paid channels
• Execute social media marketing campaigns for the organization’s owned social media channels such as LinkedIn, YouTube, Facebook Messenger Platforms 
• Create and manage social media communities (B2B/ B2C)
• Maintain & update the social media editorial and content calendar
• Develop of social media assets, such as social media tiles, videos, blogs; copywriting for online and social media content to adhere to social media channel best practices
• Support business development and sales teams to develop strategic and tactical content

4. Analytics and Insights

• Analyze performance results against expected metrics and execution activities to identify opportunities and action plans
• Incorporate key insights from audiences, media, countries and partners to drive informed marketing action plans
• Work with marketing insights team and Finance to review marketing ROI
• Lead transformational campaign optimization and standards for media spends. 
• Manage and report digital initiative performance on ongoing basis

5. Drive the Digital Competency

• Lead digital "evangelization" initiatives with regional and local teams.
• Identify the digital knowledge gap within team and design training plans & modules to enhance competency
• Facilitate and conduct digital strategy and platform trainings for internal stakeholders and market digital leads.
• Create a culture of learning, encouraging tests and trials that constantly move our marketing performance forward
• Identify and scale up digital best practice and innovation.

6. Other

• Create digital agency infrastructure and relationship
• Ensure the digital content remains fully compliant with laws and regulations in all appropriate territories
• Be part of producing ideas that inspire, motivate, engage and create commercial action.
• Bring a positive attitude both internally and externally.

Qualifications 

• 7-10 years' experience in Digital Marketing or Media;
• Proven success in modern marketing and execution ideally including retail marketing, BTL demand generation, eCommerce, Social and digital tactics
• Adept at building integrated marketing plans, budget management and campaigns development/execution across multiple marketing disciplines
• Direct experience interfacing with retail partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness, and analytics/insights
• Thorough knowledge of and understanding of social space across variety of social media platforms and focus in delivering compelling customer experience through relevant channels
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fluid and multicultural environment.
• Strong communication & presentation skills
• A ‘Can Do’ and collaborative attitude
• Tenacious
• Business savvy, Entrepreneurial & Persuasive

About the Company

CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers.