Digital Marketing Specialist, Owned eCommerce

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Job Description

Crocs Japan is hiring an Digital Marketing Specialist to grow our .COM business. Based on the go-to-market (GTM) calendar, this role will implement communication plans for owned channels such as Crocs .COM, APP, LINE, and e-mail. In accordance with the brand and product strategy, the main KPI will be revenues via each channel. In particular, the role will focus on increasing APP revenues while also improving traffic and conversion rate (CVR) of .COM. The ideal candidate will communicate effectively with others, has a strong sense of ownership, and takes a leadership role in the operation and improvement of each channel, especially APP. This role reports to the Digital Marketing Manager, Owned E-Commerce, located in Tokyo.

Responsibilities

• Use CMS tool (ContentStack) to execute daily onsite merchandising activity on APP. Use Salesforce Marketing Cloud to plan and manage push notifications. 
• User Acceptance Testing for the introduction of new features/projects and preparing them to launch on the APP.
• Propose and implement the digital communication tactics for each owned media (APP, LINE, E-mail), based on the brand and merchandising strategy. 
• Work closely with agencies to manage the operations of activating GTM content, including project management, creating detailed plans, writing and updating creative briefs, and user testing 
• Using various tools, analyze customer behavior on owned channels and propose ways to improve performance (revenues, traffic, click through rates, conversion rates, AOV, membership registration, checkout completion, etc.)

Qualifications

Minimum Education

• University bachelor’s degree preferred

Minimum Experience

• 2+ years experience in a similar role
• ContentStack, Salesforce Commerce Cloud (formerly Demandware) or similar enterprise ecommerce platform and content management system (Magento/Adobe Commerce, AppsFlyer or other CMS)

Knowledge, Skills & Abilities

• Commercial and analytical mindset, detail oriented
• Language: Fluent Japanese. Business English skills. Participate in meetings with global teams. 
• Microsoft Excel skills (create pivot tables, regularly use vlookup, etc.)
• Collaborative team player
• Project and time management skills, willing to take initiative.
• Experience using Adobe Analytics (Omniture) or similar analytics tools is a plus

About the Company

A world leader in innovative, casual footwear, Crocs, Inc. is dedicated to the Future of Comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world, and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries!

We know that smart doesn’t need to mean complicated; we achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value. Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are.

What We Offer

• Flex+Core time and work from home policy
• Comfortable blend of international and Japanese work environment
• Gain a global perspective of marketing activities worldwide
• Defined Contribution Plan (401k)
• Generous employee discount
• Additional annual leave granted for summer, New Year’s, volunteering
• Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.