Jobs / Web Marketing Specialist
Jobs at CTW Inc.

Web Marketing Specialist

CTW Inc. Tokyo
EN: fluent
JP: business
5M ~ 8M JPY/year base pay (depending on skills and experience)
Employment Type
Full time

Job Description

As a Web Marketing Specialist, you will be a key player in the rapidly growing global marketing team as we take more of our portfolio into new markets. You will be responsible for developing the international marketing projects.


  • Operation of various web advertisements (SNS, affiliate, etc.)
  • Creative direction and verification and analysis of ad distribution data
  • Manage of display and listing ads and analyze ads serving and distribution data
  • Reference point for anglophone countries regarding marketing and advertising strategies
  • Various other game marketing-related project tasks, depending on skill set and preferences

We offer

  • Autonomy and ownership: you can be solely responsible for the web marketing of our game distributed on "G123"!
  • Purpose-driven work: The chance to contribute to our growth in the the global video game industry, using cutting-edge technologies such as our internal AI ads tool
  • Career advancement: We offer rapid promotions for those contributing to the international expansion
  • Evolving responsibilities matching your personal skills to build your own path


  • English : Native Proficiency
  • Japanese : Professional Proficiency (JLPT N1, N2 or equivalent)
  • Web marketing experience, especially in the video game industry (1 year or more)
  • SEM advertising operation experience
  • A strong understanding of ad serving and marketing in U.S. or Korea or Taiwan
  • Ability to write compelling and creative content in English and Japanese
  • Passionate gamer with knowledge of video game terminology and language (RPGs)
  • Knowledge of Japanese otaku culture
  • Ability to adapt to a fast-paced, multicultural environment where growth and change are constant
  • Flexibility, ability to deal with uncertainty and prioritize tasks

Good to have

  • Fluency in other languages
  • Marketing promotion experience
  • Writing press releases / copywriting (in English) experience
  • Japan-related experience

About the Company

Founded in 2013, CTW is Japan’s No.1 browser game company. Our primary service is the G123 IP game platform — which publishes video games based on famous Japanese IP.

We’ve been experiencing steady growth in revenue in the past few years as our player base has exploded to over 50 million users worldwide.

We must grow quickly to keep up with market demand.

Our CEO founded and named this company with the aspiration to "Change the World." As a fast-growing startup, we hope our team will drive themselves to try new things and accelerate their careers to match the rapid expansion of the company.

Our core values are

  • ambition
  • drive
  • simplicity

With global hits like Vivid Army, Queen's Blade, and many more, we’re looking to go from a market leader in Japan to an industry leader globally!


  • Visa sponsorship
  • Free lunch catering (*after 3 months of employment) and breakfast
  • Free in-office Starbucks, tea, drinks, snacks, sweets & vitamins/supplements
  • Modern office space in the heart of Tokyo, with views of Tokyo Tower and Mount Fuji
  • Industry-leading work-life harmony: overtime is rare and discouraged
  • Commute expenses covered
  • 30,000 yen rent support if you live 2 stops from Roppongi 1-chome or Kamiyacho stations
  • Bonus for continuous employment (50,000 yen/month added to base salary after 5 years of continued employment)
  • Health insurance
  • Diverse & international environment
  • Working hours: 10:00 – 19:00, Monday to Friday (in-office)


  • 5M ~ 8M JPY/year base pay (depending on skills and experience), bonus once a year based on company and individual performance

Interview process: *subject to change depending on situation

Document Screening → First interview (English) → Assignment in-office or remote → Final interview with Team Manager (Japanese)→ Offer