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Assistant Brand Manager

Diageo Tokyo
EN: business
JP: none
Employment Type
Full time

Job Description

The Assistant Brand Manager will support Marketing program executions with the support of the Brand Manager. He/she also assists implementing sales strategy to meet established sales or market share targets that will improve Diageo’s competitive position locally.



This role will work closely with

  • Internal : commercial / consumer planning / media / SCM / Finance Team
  • Diageo Global Brand Team in Amsterdam
  • Kirin Brewery HQ, Sales and Marketing Planning Team
  • Marketing Agencies

Top 3-5 Accountabilities

  • Assist the strategy that drives transformational growth
  • Assist brand manager to lead the localization and implementation of Global strategies, setting the brands up for continued growth. Analyze and provide insightful data of consumer / commercial to support BM decision making.
  • Assist BM to deploy market leading communications
  • Assist BM to develop and execute the local connections strategy and communication plans across the portfolio of brands
  • Operational task: Payment process support (Placing order on system / service receipt confirmation)

Duties and responsibilities

  • Assist in developing brand(s) strategy - Under the supervision from Brand Manager.
  • Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service and data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
  • Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
  • Assist in developing annual brand(s) goal and action plan (ATL plan, promotion plan etc.)
  • Develop knowledge of the organization's products, services, and customers by working closely with more experienced brand/marketing managers.
  • The Assistant Brand Manager will be required to build strong collaborative relationships with Customer Marketing responsible and Sales, paying particular attention to the sales for growth opportunities and build strong commercial plans that win with customers, consumers and shoppers.
  • He/she must influence internal stakeholders and external agencies to make them feel like an extension of the brand through inspiration, respect, and clear functional expertise.
  • Coordinate/liaise advertising agencies and suppliers - providing professional and technical marketing communications expertise to handle advertising, PR and /or promotional activities.


What we expect from you

  • Bachelor’s degree
  • A minimum of 5 years of experience in brand management/marketing/customer marketing/trade marketing, premium consumer goods experience is plus
  • Creative in event/initiatives design, planning and execution
  • Experienced in budget planning and management
  • Analytical thinking, data trend analysis, insight generation
  • Requires basic financial understanding on P&L and value chain
  • A good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams
  • Self-motivated and willingness to push the boundary and hold others’ accountability
  • Ability to work in diverse environment with strong cross functional communication ability
  • Digital marketing: planning and execution experience, preferred
  • Proficiency in English required

About the Company

Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer and spirits is second to none, with brands sold in 180 countries. Diageo Japan K.K. is the Japan subsidiary of Diageo and market/sell such brands as I.W.Harper Tanqueray & Gordons Gin, Don Julio Tequila, Captain Morgan Rum, Bailey’s and many more which are called Diageo’s Reserve portfolio.

Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.