Responsibilities
- Develop Marketing Business Plan (MBP) for the assigned product to shape market leadership position
- Hold accountability for a range of marketing activities, localize and adapt global growth drivers, or develop new local growth drivers
- Create a culture-back brand plans for the assigned portfolio, that can generate impact in key occasions
- Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
- Lead ATL and BTL comms strategy in building brand awareness in top 10% occasion and nurture talkability through creative and cutting-edge ideas to ensure brand is at the front of millennial culture
- Develop/Execute a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
- Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
- Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
- Work closely with Culture, Consumer planning, Commercial team to develop & evaluate the business environment shift and propose counter action plans.
- Responsible for budget control and business targets to deliver brand growth for short and long term
Qualifications
- Marketers with the ability to create products as beacons of desire. Always focused on the external environment and deeply curious about what’s coming around corners in relation to trends and talkability.
- A strong and well-informed point of view on long-term strategy
- The ability to build and align a group of diverse stakeholders on that plan, working with Senior Leaders, cross functional experts, and market teams
- Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business
- Building a strong sense of team spirit within and across markets
- Inspiring and managing a complex roster of partners to deliver compelling brand plans activated in an omnichannel way
- Standing for what is right for the brand, challenging where appropriate
- Strong partnership with agencies and hold the tension for the right level of luxury standards
- Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing
- Develop stellar culture back plans on the brand to build drive talkability
- Amazing relationship builder
- Language: Japanese business level, English business level
About the Company
Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer and spirits is second to none, with brands sold in 180 countries. Diageo Japan K.K. is the Japan subsidiary of Diageo and market/sell such brands as I.W.Harper Tanqueray & Gordons Gin, Don Julio Tequila, Captain Morgan Rum, Bailey’s and many more which are called Diageo’s Reserve portfolio.
Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.