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Senior Marketing Research Analyst

Edelman DXI Tokyo | Hybrid

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EN: business
JP: business
Employment Type
Full time

Job Description

Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help shape a better world? If so, Edelman Data x Intelligence is looking for you to join our team!

Edelman DxI is a global, multidisciplinary research, analytics and data consultancy comprised of more than 350 experts across 15 markets. Using data and intelligence, DxI helps businesses and organisations build trusting relationships with people: making communications more authentic, engagements more exciting and connections more meaningful. Whether it is redefining positioning, optimizing a messaging strategy, or understanding human interactions with brands, we are committed to engagements that marry creativity + strategy in the world of marketing communications.

Our Japan team engages in client projects relating to a wide range of industries like Auto, Technology, Food & Beverage, Healthcare, and more, closely working with the APAC network. We are seeking a curious and dynamic Senior Research Analyst who is eager to dive headfirst into the deep end of the market research world! The ideal candidate will possess a solid foundation of research and technical skills, and a demonstrated aptitude for strategic thinking and problem solving. The Senior Research Analyst will be responsible for the management and delivery of custom market research studies, along with the day-to-day client management that each project requires. In addition, we anticipate opportunities for this position to expand the expertise through joining ongoing monitoring assignments, media analyses (both traditional and social) and other secondary research.

We’re a passionate and close-knit team who fosters initiatives and who is committed to innovation and constant improvement. 


  • Responsible for delivering the highest quality work (quantitative and qualitative analysis)
  • Maintain up-to-date knowledge of our tools, platforms, and research methodologies
  • Interpret research data and insights to create a compelling ‘story’ that meets project and research objectives and is near client-ready for review and input
  • Expert technical skills in the development of charts and related analysis as well as good overall time management
  • Partner with local and regional colleagues in development of research design, sampling plans, questionnaires, moderator guides, tab and banner plans, and analytical plans
  • Work with local and regional colleagues in development of research results, including producing client deliverables and developing analysis, implications and recommendations to client
  • Help develop proposals including effectively understanding client objectives, scoping projects, identifying appropriate methodologies to meet objectives, and pricing
  • Ensure the best utilization of available time with a primary focus on supporting project set-up and third-party management, performing analysis, developing key findings and taking notes during meetings
  • Understand key client information including general business strategy, products and services offered, and key customers
  • Demonstrate strong team spirit and exemplary “can do” attitude


The Ideal Profile

  • 3+ years of experience in qualitative and quantitative research
  • Knowledge of marketing, public affairs, branding, communications, and general business strategy
  • Understanding or interest in media analysis/measurement related to public relations, marketing and communications
  • Proficient in Microsoft Office Suite – preferably with an eye toward presentation design
  • Strong interpersonal, organizational, written and oral communications skills
  • Ability to work independently and prioritize/manage multiple deadlines within a project scope and budget
  • Entrepreneurial spirit with a great sense of ownership and enjoy taking initiatives, innovating and challenging the status quo
  • An outgoing, ‘can do’ attitude and a ‘team player’ who is willing to help colleagues whenever necessary
  • High level of organization and time management skills, with the ability to rationalize and prioritize activities and requests
  • Advanced level of Japanese and English

You enjoy and have demonstrated experience in

  • Balancing an ever-changing and diverse range of insights projects, including global and complex projects involving media/social analysis but also quantitative and/or qualitative research primary research
  • Being intellectually curious and using your consultative mindset to translate data into actionable insights
  • Proactive and comfortable diving right in; collaborative personality that is adept at relationship building with clients and colleagues
  • Keen understanding of business and marketing, and values measurement 

About the Company

We are Edelman Data & Intelligence, a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

We are proud to be an independent organization as well as a member of the Edelman family – the world’s largest communications marketing firm.

The team is here for you…

We are a method-neutral consultancy

We use quantitative and qualitative research, secondary research and media analysis, social-listening, and digital and business analytics to solve the issues facing our clients.

We think fast & slow

We combine the need for real time insights and decision-making with an ability to take a step back to analyze trends, audience perspectives, innovation, and intelligence.

We value diversity

Our team is made up of practitioners from different culture, origins, and academic backgrounds with varying professional experience and technical expertise.