Manager Content Marketing - Fanatics Collectibles

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Job Description

Topps, a global leader in sports and entertainment collectibles, is seeking a creative and strategic Content Marketing Manager to lead content initiatives for the Japanese market. This role will be responsible for crafting compelling content that engages collectors, fans, and new audiences across multiple platforms. The ideal candidate is a culturally attuned storyteller with deep knowledge of Japanese consumer behavior, sports and collector culture.

As a key member of the Topps International marketing team, you will work closely with cross-functional teams (brand, product, sales, creative, and global marketing) to develop and execute content strategies that drive brand awareness, engagement, and sales in Japan.

Responsibilities

Content Strategy & Planning

• Develop and execute an integrated content marketing strategy for the Japan market, aligned with global brand goals and local consumer insights.
• Identify key storytelling opportunities around new product launches, collaborations, sports events, pop culture moments, and fan communities.
• Build and manage a content calendar covering social, web, email, influencer campaigns, and retail activations.

Creative Content Development

• Create or localize engaging content for various channels – including short-form video, social media posts, email newsletters, blog articles, and retail content.
• Collaborate with designers, videographers, and agencies to ensure high-quality, on-brand creative.
• Ensure all content resonates with Japanese audiences while maintaining brand consistency across markets.

Social Media & Community Engagement

• Own and manage Topps Japan’s presence across key social media platforms (e.g., X/Twitter, Instagram, LINE, YouTube).
• Foster and grow a vibrant online community of collectors and fans.
• Monitor trends, conversations, and fan sentiment to inform content and community strategies.

Campaign Execution & Performance Tracking

• Partner with marketing and sales teams to launch promotional campaigns across digital and physical touchpoints.
• Work with influencers and creators to amplify brand storytelling.
• Track and analyze content performance using KPIs (e.g., engagement, reach, conversions) and optimize strategies based on insights.

Localization & Market Relevance

• Adapt global campaigns and assets to the Japanese market with cultural relevance and nuance.
• Lead Japanese-language content creation and quality control, ensuring authenticity and clarity.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5–8 years of experience in content marketing, digital marketing, or brand communications.
• Strong understanding of Japanese consumer behavior, especially in collectibles, sports, or entertainment.
• Experience creating content across formats – video, social, copywriting, and campaign development.
• Deep knowledge of Japan’s digital platforms (LINE, YouTube, X/Twitter, Instagram, etc.).
• Fluency in Japanese and English is required.
• Strong project management, communication, and cross-cultural collaboration skills.
• Passion for sports, entertainment, or collector culture is a big plus.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

About the Company 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards.