Jobs / Senior Digital Marketing Manager
Jobs at Fast Retailing

Senior Digital Marketing Manager

EN: business
JP: none
Employment Type
Full time

Job Description

In order to continue and lead the ever-changing digital and retail market, we need to transform our business without being bound by existing ways of doing things. In particular, globalization and digitalization are positioned as the most important issue for Fast Retailing Group, and we are working to enhance the level of digital marketing in the Group and globally, as well as to build a foundation and platform for digital marketing. We are looking for a candidate who can work with us globally to promote the practice and reform of "customer-centered marketing" based on customer feedback and data in emphasis to all FR’s digital channels (owned, earned, paid)

Team Structure

The Global Digital Marketing Department is working globally to transform the company into an "information manufacturing retailer" that enhances customer satisfaction and provides a new shopping experience by delivering information that is optimized for each and every customer. The department consists of teams in four areas: Global Business Development, SNS Marketing, Customer acquisition, and CRM.


Customer Acquisition

  • Create Go-to-market strategy to enhance digital marketing practices in regional or global scale; to be a project or product owner for initiated or assigned projects
  • Formulation of performance marketing (APP, SEM, SEO, display, social advertising, affiliate, etc.) operation policies and operational support to maximize efficiency and performance

CRM Acceleration

  • As a global headquarter, you will lead CRM strategies from planning to supporting implementation to improve LTV for our customers worldwide.
  • Design communications to improve customer experience by utilizing customer databases. Practice segmented delivery, triggered delivery, scenario delivery, etc.
  • You will also collaborate with the data analysis team and engineering team to develop new measures that lead to higher performance.

Regional Marketing Management

  • As the global headquarters of Fast Retailing Group, which operates in 26 countries and regions, this position will provide a bird's eye view of online and offline customer contact points and lead the resolution of business issues and growth in each country. This position will lead the Fast Retailing Group's global marketing and CRM strategy planning from a management perspective, utilizing data to enhance marketing, and expand sales and services globally by increasing LTV.
  • Develop customized go-to-market strategy for all marketing channels (on/offline) that aligns with needs from respective market; to be country PIC from GHQ to support all agenda raised from respective country

Business/Project/ Team Management

  • Team activation and management. Human resource development in the team.

This position will be assigned based on your experience and aspirations through a series of conversations during the selection process.

Career Paths

In addition to becoming a general manager or a leader in global business planning and business development or a manager in the digital marketing area, there are a wide range of possibilities, including business planning and business development for overseas branch offices, overseeing digital marketing, and taking on the challenge of developing next-generation media, services, and other business areas.


Required Experience, Skills and Abilities

Require candidates who have business level English skills (TOEIC score is more than 800), who are willing to take ownership of global and diverse businesses and projects, and who have one or more of the following skills and experiences.

  • Professional experience in solving internal and external business issues and project leadership
  • Professional experience in driving digital marketing at an ad agency or business side
  • Experience in developing, planning and executing digital marketing strategies, including web site and digital ad improvements based on data analysis
  • Experience in planning and implementing of CRM marketing

Preferred Experience, Skills and Abilities

  • Experience in planning and growing EC site operation for FMCG (especially apparel products)
  • Experience in implementing MA tools such as Adobe Campaign and Salesforce
  • Experience in both online and offline marketing to expand the market share
  • Experience in business with overseas offices, foreign companies, and global business partners
  • Project management experience in consulting and digital IT related works or companies
  • Team management experience
  • Conversational level of Japanese preferred, but not required

About the Company

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.13 trillion yen for the 2021 fiscal year ending August 31, 2021 (US $19.4 billion, calculated in yen using the end of August 2021 rate of $1 = 109.9 yen), Fast Retailing is one of the world’s largest apparel retail companies.

As the Group’s pillar brand, UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,300 stores in 25 markets including Japan. Driven by the concept of LifeWear, apparel that comes from the Japanese values of simplicity, quality and longevity, we offer unique products that become the building blocks of an individual’s lifestyle. We oversee the entire clothes-making process – from procurement of materials, product planning, development, design and manufacture, through distribution, retail and inventory management.

Since the launch of the first UNIQLO Fleece item in 1998, we have continued to attract fans all over the world thanks to innovations such as HEATTECH, AIRism, Ultra Light Down, Ultra Stretch Jeans, and many more.