Regional Marketing Coordinator

Job Description

Guidepoint’s growing Marketing team is responsible for building and expanding the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes marketing plans that generate leads, nurture existing clients, and raise overall brand awareness within our 3 main audiences; clients, Advisors and employees.

The Regional Marketing Coordinator works as part of a regional and global Marketing team to execute marketing and communications initiatives for our offices across the APAC Region, including Hong Kong, Shanghai, Singapore, Mumbai, Sydney, Tokyo and Seoul.

This is a hybrid position out of our Tokyo office.

Responsibilities

• Work closely with the Regional Marketing team to plan and execute a marketing, communications and PR strategy to grow brand awareness and boost our business in offices across the APAC region.
• Coordinate with the global Marketing and Design teams to run integrated programs including content marketing, thought leadership, lead generation, and digital and social media
• Create and market press releases to key social and traditional media outlets relevant to our client base
• Support the organization of engaging client events
• Develop targeted email campaigns in coordination with the Sales and Client Service teams
• Further develop existing sales collateral, marketing materials and client presentations

Qualifications

• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 1-3 years’ experience in global B2B marketing, PR and/or communications with experience in digital marketing
• A desire to work in a fast-paced, entrepreneurial environment—willing to build up this broad-ranged function and to contribute to the continued success of Guidepoint
• A consultative approach with a strategic vision and sense for innovative marketing solutions
• Demonstrated skills, knowledge and experience in the execution of creative marketing, including direct mail, email marketing, and full-scale campaigns
• Must have both solid writing & interpersonal skills; aptitude for numbers
• Working knowledge of Adobe Creative Cloud, Salesforce, and Pardot recommended
• High level of fluency in Japanese and English

About the Company

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.

Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.