Job Description
Product Marketing Specialist is responsible for supporting and contributing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market. The marketing programs includes it’s new product launch plan about new instrument & accessory and develop sales capabilities. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Product Marketing Specialist does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.
Responsibilities
This position has responsibility and authority for:
Key Objectives:
- Plan, contribute new product launch processes and support new product realization process with internal and external business partners.
- Support Manger to develop business plan and new product launch plan.
- Document control for IFUs, marketing collateral and regulatory related filling.
- Manage Product End of Life to optimize product-generations exist in Japan market.
- Plan and execute down-stream marketing program to increase penetration of digital solutions.
- Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.
New Product Launch:
- Manage/coordinate cross-functional launch preparative activities and schedule.
- Research/analyse industry trend, customer-needs, scientific developments and competitive status.
- Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
- Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
- Develop localized marketing materials in collaboration with internal and external business partners.
- Conduct pre-marketed clinical evaluation working with KOLs.
- Develop and implement launch initiatives/events.
- Implement new product training to sales force.
Document control:
- Initiate IFU translation and create marketing materials
- Manage the contract document with HCP and 3rd party vender
Support to Sales Organization:
- Keep update product knowledge of the sales force through close communication on a routine basis.
- Develop effective selling-support materials for assigned product lines.
- Implement joint field visit to support product-detailing and demonstrations/in-services.
Qualifications
- Minimum College degree, graduate degree desired
- Minimum 3+ years marketing experience, including at least 2 years of product marketing experience in medical device industry (Diagnostic imaging/ or image recording device experience desired)
- Potentially ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
- Good oral and written communication skills and group presentation skills in both the English and Japanese command
- Well understanding for SIOP, QMS and regulatory process.
- Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
- Good analytical and process skills
- Must be well versed in MS Office Suite
About the Company
At Intuitive, we are all united in our mission to fulfill. We believe that minimally invasive treatments are treatments that enhance lives. Through ingenuity and intelligent technology, we expand the potential of physicians and enable them to treat patients without restrictions.
As a pioneer and market leader in robotic-assisted surgery, we are committed to making a difference by fostering inclusive and diverse teams. for more than 25 years, we have worked with hospitals and medical teams around the world to help solve some of healthcare's most difficult challenges and and have moved what is possible forward.
Intuitive is built on the efforts of talented people from diverse backgrounds. Believing that great ideas come from everywhere, we strive to foster an inclusive culture rooted in diversity of thought and mutual respect. We also lead our team members with inclusion, empowering them to do their best work as they are.
Passionate people who want to make a difference are the driving force behind our culture. Our team members value integrity, have a high capacity for learning and the energy to get things done, and bring a diversity of real-world experiences that enable us to think in new ways. We actively invest in and support their long-term growth so that our team members can continue to carry out our mission and realize their full potential.
We invite you to become part of a team that is committed to making great strides toward a global community of healthcare professionals and patients. Together, we will work to improve minimally invasive treatments.
Additional Information
We will provide equal employment opportunity to all qualified applicants and employees regardless of veteran status, disability status, genetic information, or any other status protected by applicable federal, state or local law, and will prohibit discrimination or harassment of any kind.
We will consider for employment any qualified applicant with an arrest record or criminal record in accordance with the Equal Employment Opportunity Act.
Shift: Day
Travel: 10% of the time