Senior Manager, Japan Marketing Partnership

Job Description

As the Head, Marketing Partnership (Senior Manager), KKday Japan you will be responsible for:

• Lead marketing partnership team to drive business expansion and growth
• Develop new Marketing Partnership strategy opportunities to increase KKday Japan traffic growth, revenue & profit by building high impact & effective partnership program
• Develop Growth initiatives including integrated co-marketing campaigns, product partnerships, and corporate promotions to drive customer acquisition and maximize revenue, profit & growth

To Be Successful In This Role, You Must

• Be a strategic thinker yet hands on executor, solid relationship builder with partners, advanced analytical skills with a passion for travel tech industry.
• You must have an entrepreneurial mind-set with the ability to drive short- and long-term strategic marketing partnerships opportunities & branding building expertise
• Able to lead a team of marketers to support business objectives

Acquire new partners

• Assess & identify new potential partnership, new traffic growth, new products and revenue & profit opportunities
• Develop new traffic growth & new products strategy through strategic partnerships with various industry partners i.e Financial institution, banks, credit cards, e-commerce, hotel and airline, etc
• Lead the negotiation of the commercial strategic partnership to C suites executives at partners firm

Partnership management

• Perform & evaluate SWOT analysis with recommendation to develop strategic initiatives to increase traffic growth & new products promotion
• Build a strong relationship with C suites executives at partners firm to increase commercial collaboration opportunities

Leadership

Internal marketing partnership team

• Lead, motivate and inspire Marketing Partnership Japan team to develop solid marketing strategy & plan to drive marketing promotion campaigns
• Ensure all partnerships deals, marketing & campaigns are communicated effectively to internal teams to ensure follow through

Cross Functional team

• Closely collaborate with cross-functional teams and stakeholders from various cultures/countries to facilitate communication and objectives alignment
• Ensure all partnerships deals are communicated effectively to internal teams to ensure follow through on partners needs
• Work with internal team to create solid partnership plan to drive development and expansion

Responsibilities

• Diligently / proactively explore potential collaboration opportunities with Japanese destination organizations or travel-related partners.
• Maintain the existing external partners' relationship(including individual influencers and corporations) and improve mutual performance to achieve a win-win.
• Regular KPI report review and campaign performance analysis.
• Familiar with travel-related products specifically on activities, tours, attractions, and transportation.

Qualifications

We would love to hear from you

• You have at least 5 years of work experience in Marketing Partnership or equivalent role (i.e strategic partnership, new traffic acquisition etc)
• You have experience in managing partners from banks, airline, financial, tourism, affiliated or e-commerce related industry
• You have demonstrated leadership skills (leading marketing partnership team) and ability to succeed in a fast pace, startup environment.
• You have proven track record of building solid partnership relationship and developing new partnerships deals with C – suite executives
• You are proficient in Excel, Word and PowerPoint
• You have excellent project management, analytical, and partnership management skills
• You are a self starter who will deliver result
• You may also create marketing campaigns to support partnership goals, such as new user acquisitions or new product promotions.
• Your strong interpersonal, written and verbal communication skills help you to partner with multiple stakeholders
• You have strong entrepreneurial mindset, motivated and driven to meet tight deadlines

About the Company

Founded in 2014, KKday is Asia’s leading travel experiences platform with over five million users and 10 offices across Asia. Today, the platform offers more than 30,000 unique experiences in over 550 cities and 92 countries.

KKday aims to provide users with seamless access to endless lifestyle experiences, from local theme parks and top restaurants to staycations and multi-day hiking trips.