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International Social Media & Advocacy Manager (Shu Uemura International)

L'Oreal Tokyo

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EN: none
JP: none
2,913,559 JPY on average (est)
Employment Type
Full time

Job Description

shu uemura is seeking an international social media & advocacy manager to build its digital transformation strategy with a concentration on building new advocacy and influence strategy and approach in social media. The role will be based in Tokyo and report to the international integrated communications director. 

This role requires the candidate to implement the communication and social media strategy to build the brand image, develop awareness, drive buzz and reinforce its reputation over time. the candidate will lead the countries to build, activate and engage through various social media platforms and influencers. The candidate will build and drive strategy on new ways of driving buzz and excitement with through KOL’s, new platforms (metaverse, new social platforms) And finally she/he will monitor campaign performance, gain and share insights – while working with countries to collect and share best practice. 


  • Strengthen brand image. Define and Enhance the Brand Social presence in accordance with the Brand’s image
  • Identify and determine brand strategy for emerging platforms, lead activation on new platforms
  • Create global strategy for social media campaigns across new and existing social media platforms in collaboration with cross-functional teams (IMC) based on customer-centric social media analytical data 
  • Keep up to date on social media trends and best practices educating internal and external stakeholders
  • Partner with Int. Comms Director to strategize and project manage new initiatives for AI + Metaverse. Pushing the boundaries of creativity to increase buzz and awareness with new audiences in line with brand strategy while constantly reflecting on the KPI to achieve success
  • Manage global community & advocacy manager to oversee: 
 Global channel management 
 Channel reporting & analytics 
 External makeup artists and influencer seeding 
 IMC social media roll out and storytelling 
  • Build and implement a 360° social media KOL strategy and activation (AO + IMC) that is innovative and trendy, while in line with the business strategy and the group communication strategy
  • Develop global directive for local markets as needed (new channel, activations, and/or community management guidelines)
  • Leverage Traackr to monitor influencer campaign trend, spend and ROI
  • Leverage Sprinklr to oversee channel management and community management
  • Contribute to the organization of specific communication meetings (Quarterly CM meetings) with zone/countries
  • Support Int. Comms Director to prepare for global zone and executive management meetings
  • Partner with Int Comms Manager for consistent brand comms and activation synergy 



  • Bachelor’s Degree, preferably in Business, Marketing or PR
  • Experience working with influencers and familiarity of the digital/social ecosystem is a must
  • Strong verbal and written communication skills and presentation skills a must
  • Ability to design and effectively communicate/present with PPT is a must
  • Ability to meet deadlines and manage complexity within a fast-paced environment a must
  • Inter-personal and cross-functional collaboration skills and experiences are a must
  • Ability to be solution-oriented and proactive is a must
  • Excellent organizational and project management skills are a must
  • Creativity fueled by trends and the industry is a must
  • Experience working in beauty industry or in global setting or in international company is a plus
  • Good understanding of China-specific or Japan social ecosystem is a plus 

Team Culture
  • Curiosity and passion for internet
  • Strong team mentality with willingness to collaborate and learn from others
  • Entrepreneurial spirit to always explore new territories, test and learn
  • Vocalize ideas and opinions while being respectful
  • Resilient to challenges 

About the Company

 We’re all about innovation, driven by an entrepreneurial mindset and always striving to create positive impact. With a dedicated team of 88K professionals worldwide, we are revolutionizing the beauty industry landscape. Please meet 6 L’Oreal employees to explore our strategy and spirit of innovation.