Japan Product Brand Manager (Consumer Products Division)

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Responsibilities

To define the local brand strategy in the local market in line with the international brand positioning; contribute to growth by driving new product launches and pillar products

• Implement new product launches and to maintain growth of pillar products
• Manage product portfolio to contribute to the brand business and development
• Contribute to local adaptation of advertisement and analyze media recommendation
• Propose, implement and monitor marketing mix strategies (IMC/360/Digital /Ebiz/Retail/Medical) to build integrated, engaging consumer brand experiences
• Develop in-depth understanding of consumer insights
• Monitor local trends and feedback findings to regional or and global teams
• Manage the budget and the financial implications of forecasts
• Interact effectively with other departments and teams to support marketing strategies and objectives
• Guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Translate the brand’s sense of purpose into product management

Qualifications

Must Have Aspects 必須項目

• Marketing experience at least more than 3 years
• Product knowledge and brand business know-how
• Knowledge of local retail dynamics and environment
• Research and market data analysis
• English

Preferred Qualification 希望項目

• FMCG or cosmetic industry background
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Advertising and media planning knowledge

About the Company

We’re all about innovation, driven by an entrepreneurial mindset and always striving to create positive impact. With a dedicated team of 88K professionals worldwide, we are revolutionizing the beauty industry landscape. Please meet 6 L’Oreal employees to explore our strategy and spirit of innovation.