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Head of Brand & Marketing (Senior Manager, Brand & Community)

lululemon Tokyo
EN: none
JP: none
Employment Type

Job Description

About this team

Reporting to the VP, Brand, this person and industry leader will define, develop and manage the execution of brand & community strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Japan. Through engaging and innovative online and offline storytelling the Senior Manager will be accountable for inspiring, educating and challenging guests to deliver against brand awareness goals and responsible for support around commercial goals.


A day in the life

Campaign Development

  • Build the market brand and community strategy bring to life lululemon’s key differentiator for Japan
  • Drive brand equity, awareness and segmented activity and product stories in order to accelerate market growth
  • Co-create regional / market campaigns through effective communication and collaboration
  • Lead the development of local campaigns as it relates to RUN / TRAIN / YOGA

Planning & Execution

  • Lead the integration of campaigns across key marketing channels, social, PR, creative, VM, community in market
  • Manage cultural nuances in the product calendar and campaigns as it relates to Japan
  • Closely partner with e-commerce and store team to drive traffic and guest engagement to support our growth

Go to Market Integration & Performance Mindset

  • Lead and support store managers by coaching the store in how to create community with market influencers and identifying key relationships
  • Lead and support within SSC (Store Support Centre) team as a key leader in Japan how to promote and enhance lululemon culture and create environment when team has strong willingness to work together cross-functionally


  • University degree in business, marketing or communications
  • 12 years of experience within a marketing function 
  • Experience in managing complex teams with demonstrated leadership capability
  • Demonstrated knowledge and experience in leading cross cultural & regional nuances 

Must haves

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 

About the Company

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Beyond the Paycheck (Benefits & Perks) 

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.