Jobs / Marketing Manager, Growth Marketing Team
Jobs at Match Group

Marketing Manager, Growth Marketing Team

Match Group Tokyo | Hybrid
EN: none
JP: fluent
Employment Type
Full time

Job Description

At Match Group (NASDAQ: MTCH), millions of members use our products every month and our customers go on tens of thousands of dates every single day. Our reach and impact are staggering. We believe that no business brings more happiness to more people than ours; we can never forget the impact we have on society and most importantly, our community members.

Pairs (ペアーズ) is Match Group’s flagship service and the leading online dating brand in Japan, used by more than 15 million people in Japan and Taiwan. Since its launch 10 years ago in 2012, we have received success stories from over 500,000 people and gave birth to 7% of married couples in Japan in 2021.

Our mission is to spark meaningful connections for every single person worldwide. In the 20+ years since we pioneered online dating, hundreds of millions of members from all ages, races, genders, sexual orientations, and backgrounds have used our apps to form meaningful connections.

Pairs (ペアーズ) is looking for a skillful Marketing Manager who can contribute to our business growth by taking responsibilities in performance marketing which highly requires analytical skill set and execution proficiency in performance marketing or growth marketing. . You will work closely with several stakeholders, such as the brand marketing team, accounting team, legal team, and external partners. Pairs Growth marketing team pursue further business growth by implementing several initiatives with a data-driven approach. You will be one of the key contributors by driving our digital marketing including promotions, campaigns on multiple online platforms.

Technical requirements include HTML, XML and Excel and other marketing tools. The successful candidate will be detail-oriented, capable of handling multiple projects at once, able to take direction and work well with multiple teams. In addition to having first-class written and verbal communication skills, this Marketing Manager will be able to prioritize to meet deadlines in a fast-paced environment. 


To be successful in this role, you should find yourself nodding in agreement with the following:

  • Strategy Development: Craft and implement growth strategies to drive user acquisition, and revenue
  • Performance Analysis: Monitor and analyze assigned metrics to measure the effectiveness of growth initiatives and campaigns
  • Market Research: Identify emerging market trends and stay updated on industry shift
  • Cross-functional collaboration: Work closely with the marketing, product, operations, and tech teams to drive growth initiatives and optimize user funnels
  • Budget Management: Design initiatives to boost user engagement and lifetime value
  • Campaign Design and Execution: Ideate, develop, and execute innovative test campaigns to drive growth. Analyze results to refine and optimize future campaigns
  • Ability to coordinate projects across functional teams, including online marketing and operations
  • Act as the ‘business owner’ for growth marketing, understanding and reporting on campaigns, along with responsibility for driving projects and promotions to achieve business objectives


Minimum Qualifications

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with multiple marketing or project management tools, such as Tableau (data manipulation, macros, charts and pivot tables) 
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels
  • Native level in Japanese
  • Action oriented with a ‘roll up your sleeve approach’ Challenging, proactive, and energetic to keep questioning and improving status quo in your daily business 

Preferred Qualifications

  • Conversational English
  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives 

About the Company

Match Group is on a mission to spark meaningful connections for every single person in the world. Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily. With more than 20 offices around the world, the company operates more than 45 brands under its portfolio including Match, OkCupid, Tinder, and Hinge. Today, hundreds of millions of singles have found a meaningful connection using a Match Group product.