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Integrated Marketing Manager - Quest Japan

Meta Tokyo

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EN: fluent
JP: fluent
Employment Type
Full time

Job Description

The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Virtual Reality (VR).

We are looking for an experienced Marketing Manager to lead our consumer marketing for Quest in Japan. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in Japan.

This role will be responsible for shaping our success in Japan and have scope to creatively insert Quest into local culture. Our ideal candidate will have experience developing and launching successful and innovative integrated marketing campaigns with a proven track record of strong collaboration. They will have had experience of marketing in Japan; setting commercially-oriented marketing goals and strategies, applying analytical rigor, a deep understanding of consumer segmentation, insights and country-level cultural trends to inform breakthrough campaigns.

Additionally, they are a highly effective communicator and collaborator with other teams, including the Global and Regional Marketing, Sales, Creative, and Retail Marketing teams. They’re able to work cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.


  • Provide leadership and coordination of Quest consumer marketing in Japan
  • Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the Japan and Global teams
  • Drive creation and execution of integrated marketing strategy & plans for Japan, which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged
  • Work with XF to create and/or input on insightful briefs drawing on different sources of insight and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in Japan and Global
  • Working closely with the insights team, implement and manage an Analytics & Learning Agenda to demonstrate the impact and return of marketing investment for the business in the short- and long-term
  • Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment on Japan marketing plans
  • Cultivate strong working relationships with internal teams, including Creative, Retail Channel, Sales, Comms, and others, as well as external agency partners, in the development of breakthrough and effective marketing


Minimum Qualifications

  • 10+ years’ experience leading marketing for a consumer-facing brand(s) or in the gaming industry
  • Experience developing country marketing strategy and integrated consumer campaigns at either well established brands, advertising agencies, or consulting firms
  • Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
  • Experience in identifying and leveraging insights and analytics
  • Understanding of media planning and localisation process in Japan
  • Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level
  • Effective and inspiring partner to creative agencies in developing stand-out marketing communications
  • Proven communicator, able to clearly articulate marketing’s role and the importance of Japan in driving the business
  • Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
  • Outstanding creative sense, plus excellent written and verbal communication skills
  • Ability to travel internationally for business
  • Fluent in English and Japanese
  • Bachelor’s degree

Preferred Qualifications

  • Experience leading marketing for a consumer technology brand in Japan
  • Knowledge of the Consumer Electronics Retail Channel environment in Japan

About the Company

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to