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Consumer Research & Data Analyst

Mintel Japan

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Language
EN: fluent
JP: fluent
Salary
Employment Type
Full time

Job Description

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

In Asia Pacific, Mintel has been successfully delivering market intelligence and consumer insights for over 20 years. Based in Tokyo, this role will support our syndicated consumer research projects in Japan and will be working with the reporting team to provide a first-class level of quantitative consumer analysis. This role will manage the day-to-day research projects from questionnaire design through fieldwork and data analysis.


Responsibilities

  • Designing consumer surveys: Working with internal reporting team to design online quantitative questionnaires in both English and Japanese that meet research objectives and analysis requirements.
  • Research project management:Liaising with external providers and internal resources to manage research projects independently to ensure all research is conducted within budget and to deadline. This also includes checking outputs and troubleshooting queries. 
  • Analysing data:Using a wide range of data analysis tools including SPSS, R and others to tabulate and analyze quantitative consumer research data effectively. This also includes running advanced statistical analysis which includes, but is not limited to, correspondence analysis, CHAID (decision tree analysis), cluster analysis (segmentation) and forecasting.
  • Training & development: Helping conduct consumer research training with internal report teams (including questionnaire design, data analysis, and using internal reporting tools) and acting as a consultant to within the organization by providing expertise in internal tools, data analysis interpreting statistical analysis.
  • Maintaining internal databases: Gathering market data through desk research and managing internal database of macro-economic environment.

Qualifications

  • 2+ year’s work experience within a market research agency/client-side environment
  • Bachelor’s degree or a comparable degree with a minimum of 2:1 in a relevant subject
  • Experience managing market research projects in Japan is essential
  • Strong knowledge of designing and analysing quantitative research from questionnaire design to data output
  • Proven experience with analysing data in R or SPSS (or similar statistical software) in commercial setting
  • Highly organised with experience of managing multiple research projects to deadlines
  • Excellent analytical and interpretative skills with the ability to communicate data, statistics and other research-related concepts to non-researchers
  • Experience of searching or using secondary data, such as industry or government data
  • High attention to detail with a focus on ensuring quality data
  • A strong team player willing to help out others both within and outside the team
  • A high degree of numeracy
  • Fluent in both English and Japanese

About the Company

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

In Asia Pacific, Mintel has been successfully delivering market intelligence and consumer insights for over 20 years. We are now looking for an ambitious person to join the Japan office as the next Account Manager following the success of our existing Japan business.

What We Offer

  • Culture that supports true collaboration whilst embracing remote working.
  • Flexi-time working hours (start working between 8:00am and 10:00am).
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employee 2 days leave per year to join local volunteering activity organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
  • Beautifully designed offices to foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.