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Senior Marketing Executive

Mintel Japan
EN: business
JP: business
Employment Type
Full time

Job Description

We are looking for a bright, dedicated, and revenue-focused B2B Marketing Executive to join our growing team in our Tokyo office. Ideally, you will have competency across multiple marketing & PR disciplines with particular experience and comfort using marketing automation platforms.

This role will see you reporting to the Japan Marketing & PR Manager as you take responsibility for executing marketing and demand generation initiatives. 


  • Execute and deliver quality demand Marketing campaigns and PR activities that drive revenue
  • Coordinate and onsite support trade shows, conferences, and seminars for Mintel JAPAN to join
  • Manage the varying channel activations including webinars, email, tradeshows, and conferences.
  • Utilize Salesforce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis
  • Partner with Content, Design, Product, and Research teams to deliver high-quality and effective campaigns and communications
  • Work closely with peers and leadership to explore and test new growth marketing & PR channels.


  • Minimum 5 years of experience executing B2B lead generation campaigns
  • Minimum 2 years of experience using marketing tools like Pardot, Marketo, or HubSpot.
  • Be an effective communicator, both written and verbal, especially in Japanese, with an ability to craft marketing messages.
  • Business level of English skills, comfortable writing emails and attending meetings with other regions.
  • Thrive in a fast-paced environment with multiple simultaneous tasks, tight deadlines, and frequent high-volume periods
  • Ability to work as part of a multi-disciplinary team
  • Ability to work well within a team, as well as the ability to work independently
  • Be able to multitask, prioritize, and meet deadlines
  • Have meticulous attention to detail
  • Previous experience with Salesforce, Marketo(or similar automation tools), Zoom, WordPress, Canva, Google Docs/Sheets, Gmail and Microsoft Word, Excel and PowerPoint
  • Previous event planning/coordination would be a plus

About the Company

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.

What We Offer

  • A culture that supports true collaboration whilst embracing remote working.
  • Flexi-time working hours (start working between 8:00 am and 10:00 am).
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Home office IT equipment allowance, as the working model will be a blend of office and home working.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
  • Beautifully designed offices to foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace