Job Description
Are you our “TYPE”?
Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.
Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.
As our Senior Marketing Manager located in Japan, you will be responsible for creating field programs from inception to results, collaborating closely with our local sales teams and global marketing stakeholders. You will have a deep knowledge of digital marketing and a willingness to iterate quickly to determine the most effective ways to drive revenue from our enterprise target accounts and industries. To be successful in the role, you must be able to align local sales needs with global initiatives, define and execute local campaigns, and measure and report on results.
Responsibilities
- Gather input from local sales and corporate marketing to develop a marketing strategy that engages the Japanese audiences and drives pipelines across target industries and accounts
- Implement marketing campaigns that include account-based targeting, digital, and events in direct support of Monotype Japan’s sales goals
- Coordinate owned and sponsored events, including budget, venue sourcing, agendas, speakers, and event collateral and promotion
- Manage the company’s Japanese website and social media accounts, work with product team to enhance the website to drive lead generation
- Fulfill content needs by creating original content or translating existing content
- Conduct ongoing tracking and analysis of key marketing metrics in terms of audience engagement, lead generation and conversion across various channels and make necessary adjustments
Qualifications
- Minimum of eight years of experience in field or product marketing
- History of launching successful B2B marketing campaigns from planning to execution and measurement
- Ability to communicate verbally and in writing in English and Japanese.
- Experience working cross-functionally across different regions and time zones with multinational companies.
- Experience in digital online marketing including online search analytics, social media marketing, website content management.
- Some knowledge of Salesforce.com and marketing automation (e.g. Marketo, Eloqua, Hubspot)
- Self-starter with the ability to prioritize in a fast-paced environment and meet set goals and deadlines
- Entrepreneurial drive, creativity and passion for the industry and the role
About the Company
Monotype brings brands to life through type and technology that consumers engage with every day.
The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more.
Monotype also provides a first-of-its-kind service that makes fonts more accessible for creative professionals to discover, license, and use in our increasingly digital world. We work with the biggest global brands, and with individual creatives, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.