Job Description
It's an exciting time to join Netflix as we continue to transform entertainment globally. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. As we move beyond 260 million members and hundreds of partnerships worldwide, a key to growth is our ability to work well with strategic partners across verticals. We’ve recently introduced a new ad-supported plan, offering customers a more affordable price point and offering advertisers a new way to reach engaged audiences.
As we grow & evolve our partnerships & ads offerings, we are looking for talented individuals to drive better creative outcomes, as part of the Marketing Partnerships team in Japan.
The role:
We are seeking a Marketing Partnerships Creative Manager (10+ years) who can lead end-to-end creative development, design and creative execution of all partnership campaigns & sales materials. This individual will be responsible for developing our partner campaign positioning and strategy and will lead the crafting and execution of marketing campaigns that inspire people to share and talk about Netflix and our content, ultimately inspiring sign-ups to watch. The ideal candidate comes with a deep understanding of how to creatively support an Ad Sales organization. This role must be able to closely partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams. This person should value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture.
As a partner-facing strategist, creative and gatekeeper of the Netflix brand, this individual will be responsible for the day-to-day communication with our partners as it relates to creative work. You’ll work closely with the Marketing Partnerships Leads to pitch and shape partner campaigns and programs. You will also work collaboratively with partners and agencies, as well as cross-functionally with internal creative teams to deliver best-in-class creative executions.
As the B2B ads creative specialist, this individual will oversee coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.) and manage any bespoke AV productions/shoots (when required) and ensure all necessary assets are reviewed, approved and delivered on-time.
If you are passionate about entertainment with demonstrated experience in crafting and executing impactful creative campaigns/programmes, we’d love to hear from you.
Responsibilities
- Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
- Elevating the creative bar. Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
- Managing the end-to-end creation and development of multiple concurrent campaigns.
- Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
- Setting creative strategy, ensuring business objectives are met and the narrative throughout the campaign reflects the key strategic intent.
- Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
- Owning and directing design, curation, and delivery of creative assets for partners while working closely with creative & design agencies.
- Executional oversight and coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.)
- Manage any bespoke AV productions/shoots.
- Lead project management and creative operations related to Ad Industry Tentpole events and large scale projects - establishing efficient workflows, agency engagement, timeline/budget management, cross-functional coordination, clearances/approvals, etc.
- Ensure all necessary B2B sales assets are reviewed, approved and delivered on-time.
- Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner & ads creative.
Qualifications
Qualifications/Experience
- THE BASICS: 10+ years of track record in brand or consumer marketing at advertising agency, or in-house Creative team. Experience in Entertainment or Ads Marketing Creative is a plus. Extensive experience of creative marketing communications in Japan and understands the impact of cultural relevance in the market.
- STRATEGIC PLANNING: Connector of dots, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish.
- CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands.
- CREATIVE LEADER: A selfless creative leader & strong storyteller who can shape and pitch creative concepts. Lead the thought process with the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production.
- PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Doesn’t hesitate to get into the details, and does not lose sight of the broader strategic intent.
- CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent English & Japanese speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders. Knowledge of other Asian languages is a plus.
Personality Attributes
- Curious and creatively-minded in every way.
- Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
- Able to give and receive feedback positively, and see the value of different perspectives.
- Able to think and act with agility.
- Capable of being impactful without the support of a large team of direct reports.
- Demonstrates strong judgment in the face of ambiguity.
- Flexible and adaptive to evolve the role based on our business needs.
- A natural and deep affection for movies and television and the role of entertainment in today’s media landscape.
- A desire to thrive in our unique culture.
About the Company
Netflix is one of the world's leading entertainment services with 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。
Netflix Japan will not accept unsolicited resumes or applications from recruitment agencies, and we will not be responsible for any related fees. Please do not forward resumes to our career page or employees.