It’s an exciting time to join Netflix as we continue shaping the future of global entertainment. With 260 million paid members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative, culturally relevant, breakthrough content and campaigns that pierce the zeitgeist and drive the conversation.
The Netflix Social Marketing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk about the Netflix brand, titles and talents. Day to day, that means we set the strategy and work with other teams to curate and create content for Netflix-branded social channels, and develop new audiences across Facebook, Twitter, Instagram, YouTube, podcasts and more.
We are looking for a Manager, Social Marketing to fill an integral role in our Social Marketing Team. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on our Netflix-branded Japanese content for various audiences across key social media platforms. To be successful, you’ll need to be a storyteller at heart and have excellent judgment to balance audience interests with the needs of our business. You’ll have a deep passion, appreciation, and understanding of TV, Film and entertainment broadly, with a depth and breadth of knowledge about the Japanese entertainment landscape and consumers as well as global trends.
Social Marketing Team Mission: Our Social Marketing team strives to advocate Netflix Japan as one of the leaders of Japan-centric entertainment culture. The team maximizes social presence effectively through triple media utilization and facilitating deep conversations by creating emotionally resonating content that connects our audience and Netflix titles.
Seek new approaches: Explore new ideas and methods that break from the norm and emphasize the brand's personality. Create content that resonates with fans' emotions and encourages involvement with joy and deep engagement.
Maximize title excitement: Provide Social strategy and input consumer-centric POV.
Maximize social media reach with efficiency by using triple media: Owned, Earned, Paid.
Foster brand love and trust: Build awareness of Netflix’s diversified, rich and high-quality content/catalog. Implementation of a cross-media campaign and its outlet for pre-membership retention.
Build on our leadership in the social: Continuing the platform growth/expansion roadmap and making a step forward for a mid-long term goal. Gain trust as the number 1 source of information for Netflix content.
The ideal candidate has:
Netflix is one of the world's leading entertainment services with 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
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