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Brand Marketing Specialist, Running Japan

NIKE, Inc. Tokyo

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EN: business
JP: business
Employment Type
Full time

Job Description

Nike Japan is hiring for a Running Brand Specialist to join our Tokyo-based Nike Japan Marketing team. To be successful in this role you must bring ambition to be one of the world’s most innovative storytellers, value visionary thinking, playing as a team and championing imagination to create an inclusive culture. A genuine connection to sport, a relentless curiosity for the consumer and a belief in our brand vision are essential to helping us create the future for the Nike brand. Experience in bringing to life and executing brand tactics that are aligned to a high-level strategy, collaborate cross-functionally in a matrixed team to ensure all executions are delivered on time and on budget and some experience and/or some understanding of the Japan running landscape, are critical to this role.



As a member of the Nike Japan Consumer Brand Management team, you’ll be involved in leading brand strategy and driving innovation, concepts, product, key moments and editorial stories from brief to plan across our Nike Japan Marketing offense. This role will bring to life our annual brand architecture for Running, and help to drive brand strategy through to cross-functional execution through our seasonal and daily initiatives. Activities of the role include support of the Brand Manager and team to gain consumer insight, learn the ideation process and product integration into seasonal planning, support development of seasonal programming, support management of asset development and distribution across multiple channels and support of the Brand Manager to deliver integrated marketing plans and managing campaign progress measurement, including recapping and de-briefing. This role will also lead and manage some key tactical executions that deliver on the overall integrated marketing plan. Success will be measured on increases in brand strength, market share growth, traffic to Nike platforms, sell-through of key products, acquisition, engagement and retention of Nike members.


In this role you will report directly into the Brand Manager of Performance on the Nike Japan Consumer Brand Management team. You will begin as an individual contributor to fuel consumer demand and build our long-term connection with consumers. You will partner with our Japan Marketing leaders, the Asia Pacific Latin America (APLA) geography and Global Brand Marketing teams across Nike to build more effective and efficient ways to encourage and connect with athletes. Your key internal partners are the Consumer Direct Marketing Team, Brand Creative Team, Sports Marketing Team, Integrated Media Team, Catalyst Team and SCI Teams. Your key external partners are creative agencies, consumer research agencies and communities.



  • Bachelor’s degree in Marketing, Business, Communications or a closely related field
  • Minimum two years of experience in either brand building/marketing, consumer marketing or related experience in digital marketing and/or retail marketing including cross-functional business acumen
  • Genuine connection to and deep understanding of Running (and other sports), culture, fashion and youth trends in the Japan marketplace with an interest in growing sport across underserved communities
  • Ability to think big picture first, work cross functionally, have a curiosity for consumer insights/behaviors and multi-task
  • A team-first mindset
  • Minimum business-level proficiency in both Japanese and English:both written and verbal

About the Company

NIKE, Inc., named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

Operating segments for the Nike brand are: North America, Europe, Middle East and Africa, Greater China, Asia Pacific and Latin America. Wholly-owned subsidiaries include Converse Inc., which designs, markets, and distributes casual footwear, apparel and accessories. The company was founded by Bill Bowerman and Phil Knight in 1972 and is headquartered in Beaverton, Oregon.