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Assistant Marketing Manager Consumer Engagement (Programs)

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EN: fluent
JP: fluent
Employment Type
Full time

Job Description

Philip Morris International: Building a Smoke-Free Future

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Reports to: Marketing Manager Consumer Engagement Deployment

Organization: Marketing


The CE Programs Team is responsible for the end-to-end Marketing deployment of Philip Morris Japan’s Consumer Programs initiatives, which focus on driving PMJ’s business for both Acquisition and Retention. Working together with the Consumer Experience Team, who are responsible for the overall Program strategies, the CE Programs Team develops and delivers Marketing communications across all Online and Offline touchpoints to support the Acquisition and Retention targets.



Support the Mgr. CE Deployment in the following:

  • Lead in planning, development, and deployment of Marketing communications toolbox (Program Key visuals and copy; Online materials (Web LP, banners, videos, eCRM content (email/LINE), etc.); Offline materials (POSM, Brochures, DM Leaflets, etc.)) including Marketing/Legal/EA/Management review and approval processes
  • Liaise with internal partners (PMJ Cross-functional Project stakeholders) and stakeholder management (weekly status meetings; stakeholder alignments; timeline management; Legal and/or External affairs due diligence reviews; Reports and presentations to stakeholders and/or PMJ Management; etc.)
  • Liaise with external partners (Advertising/Creative Agencies, Production vendors; 3rd Party Digital agencies) and project management (budget management; production schedules; other administrative matters)
  • Lead in tracking, analysis, and Performance reporting of implemented activities & initiatives (PDCA), liaising with Data analytics and Consumer Insights teams


  • 5+ Years experience in B2CMarketing (Brand/Content/Growth marketing) within consumer goods industries or Advertising agencies/Creative agencies servicing consumer goods industries; industries associated with regulations (ex. Alcohol, etc.) a plus
  • Experience with eCRM and digital marketing
  • Native Japanese speaker with fluency in English; proven presentation skills to stakeholders and Company Management Team
  • Proven project management and prioritization skills to deliver end-to-end execution
  • Proven skills in strategic thinking and decision-making abilities

About the Company

PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.


Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

  • Seize the freedom to define your future and ours – we’ll empower you to take risks, experiment and explore
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
  • Take pride in delivering our promise to society: to improve the lives of a billion smokers

PMI is an Equal Opportunity Employer.