AR Marketing Strategist

Job Description

This is the position to promote our business in OTT space. The primary mission is to drive audience development through continuous “Try, learn and improve” process. He/she will also take part in the OTT project as a member of PMO (Project Management Office).

Thank you for your interest in joining our team! Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity

Are you passionate about developing the latest applications and sharing it with the world? Do you enjoy learning about emerging markets and the idea of capturing the market sound exciting to you? Then join us as a Marketing Strategist here at QVC and you will gain experience in developing and improving our recently launched QVC TV app and working closely with our marketing team. It is an exciting opportunity to pioneer the QVC business into the OTT (over-the-top streaming) space and take it to new heights.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewellery – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2021, QVC International served 4.7 million customers and has more than 7,000 team members in the U.K., Germany, Japan, Italy, Poland and China.

• Work with our Affiliate Relations (AR) team, who partners with companies dealing with traditional and non-traditional streaming platforms, including hundreds of cable systems and major OTT players in the Japan market
• Within the AR department, you will be an important member in the Platform Development team aiming to build a larger customer base on emerging platforms and work with industry experts
• Collaborate with Content, Sales Strategy, and Broadcasting (CSB), Broadcast Engineering (BE), IT, Digital Store (DS) departments at QVC Japan as a PMO member

Responsibilities

How You Can Make An Impact

• Reporting to the Platform Development Manager, you'll be planning the strategy for audience marketing and increasing our user base of our QVC TV app
• You’ll take part in developing our QVC TV app as a Project Management member with QVC employees passionate to share our company and products to the world
• You will take a critical look at user behaviors and implement changes in the PDCA cycle to satisfy our customers and raise their experience

This is a fast-changing role where you will be rewarded for learning the latest market trends and consistently evaluating how we can improve our products and link with streaming platforms.

Qualifications

We're looking for someone with experience of marketing implementation or marketing planning in the OTT (Over-the-top) or CTV (Connected TV) space. Those who have experience with mobile app marketing and/or development are also welcomed to apply.

• You may also have experience developing or operating applications for smart TV or smartphone, and/or a great understanding with UI/UX marketing and design
• Strong Japanese communication skills to work with Japanese local vendors and internal stakeholders alike
• Business level English to partner with our global teammates to improve our app on a global scale
• An innovating and challenging spirit to develop a marketing strategy (don’t worry, we have a great team to build on your ideas and support you!)

If interested to know more, apply and reach us to know more how you can build your career here at QVC Japan.

About the Company

We are dedicated to providing a more human way to shop.

We are the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

We combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers.

We comprise seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We reach more than 200 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs and in-store destinations.

We are headquartered in West Chester, Pa., and have team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China.