Job Description
Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
As a Japan based marketer, you will:
- Run effective marketing campaign for Japanese gamers
- Deep drive for revenue increase
- Mainly Japan marketer but needs to support Korean market marketing internal process as a same team until we have enough Revenue from Korea and enough budget for Korean Marketer hiring
- Responsible for Marketing amplifying executive, which includes website & social media updating and maintenance, and follow up the marketing assets designing, marketing exposure feedback, marketing events prize arrangement
Responsibilities
- Coordinate Japan marketing activity with Razer Gold headquarters in Singapore
- Manage Razer Gold’s social media in Japan
- Execute marketing event, such as marketing copy writing and content publish, social media copy writing and checking, marketing exposure tracking and clipping
- Initiate programs and campaigns aimed to educate users about Razer Gold – value proposition, educational how-tos around activation, reloads, game purchases, etc. Refers to the marketing mechanics, setting the marketing events in the back-end system accordingly
- Assist for Regional Marketing Activity such as apply virtual prize or peripheral prize for users, send out the rewards or gift and others for marketing promotion details
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
- Manage the delivery of end-to-end brand and marketing campaigns
- Coordinate with global marketing team and execute requirement such as marketing promotion localization and content publishment, new game onboarding, feedback clipping..etc.
- Work with relevant marketing and creative teams on the creation of marketing assets and backend operations set up, and to ensure that the visual and product communications to users adhere Razer Inc.’s global design standards
- We also manage Korean market. So need to support Marketing internal process for Korean market too.(Late 2023)
Qualifications
- Native Japanese speaker is a must
- Proficiency in English reading and writing is prior, proficiency in oral English is preferred
- Enthusiatic gamer
- Game industry / Marketing agency / SNS industry work experience is preferred
- College degree or above
- Proficiency in excel, word, PPT, and other Microsoft office applications
- Have the experience of using back-end (like CMS, admin console system etc.) is a plus
- Experience with tracking and reporting tools such as Google Analytics and Microsoft Power BI is a plus
- Experience with social media platform (like Twitter or TikTok etc.) is a plus
- Have a strong sense of responsibility, good interpersonal communication and coordination skills, strong ability to resist pressure, and be able to adapt to efficient working environment
- Self-motivated and a passion for social media management and gaming industry
- Ability to work across time zones and cultures – teleconference calls with global teammates is required on a regular basis
- Well versed in digital consumer platform or e-wallet marketing trends and best practices
- Strong in copywriting or design experience preferred
About the Company
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.