Job Description
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
The Senior Brand Manager (SBM) will lead a brand or category stream and will be empowered to drive the brand purpose, equity, innovation/activation as relevant to ultimately deliver the impact to consumers and grow share and revenue for the business. As part of the role, SBM will be responsible for identifying market trends and growth opportunities, exploring and distilling consumer insights translating to actions driving consumer response, innovation, activation, predicting likely competitive dynamics, and analyzing the economics of the business so that the Reckitt Japan can make effective choices to maximize competitive advantage. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for mass communication (+360) development, strategic thinking, logical thinking, well-balanced business mind-set, and passion for brand marketing are essential.
Responsibilities
- Strategy Development and growth opportunities for the brand based on a thorough analysis and mapping of market, current and future consumer needs, the benefits the category can deliver, and translating these factors into commercial plans.
- Execution Delivery - Ensure day-to-day marketing strategy activities are carried out in line with strategy developed.
- Innovation - Creating NPDs/propositions rooted in consumer insight and foresight, and translating them into solid business plans that drive growth. Work closely with cross functional team and other internal/external partner to identify and develop NPD opportunities in Japan. Alternately, identify opportunities from global NPD pipeline and tailor it to Japan and deliver a successful launch.
- Brand Activation - Develop and executing powerful activations that bring to life category and brand strategies across the consumer purchase journey, and build equity. Includes - creative and engaging communication, media planning and activation, brand promotions working closely with our partner agencies.
- Trend Mapping and Frameworks (Outside in) - Exploring Market, Consumer, Customer & Shopper Foresight. Identifying new and emerging threats and opportunities based on deep consumer understanding and trends in the marketplace. Consumer and Shoppers Insight/Needs Unlocking Market, Consumer, Customer & Shopper insight. Identifying insights that can unlock functional and emotional value for consumers across the consumer purchase journey.
- Equity & Brand Purpose Developing Winning Purposeful Brands - Developing clear and consistent brand strategies with a distinctive purpose and visual brand language that can be translated into financial plans, toolkits and guidelines.
- Commercial Acumen.
- Effectively communicate with our global/regional counterparts.
- Collaborate across all Divisions/Region/Group including CHQ to identify and leverage best practices.
Qualifications
The experience we're looking for
- Related work experience in a marketing function with a consumer goods company.
- Both Innovation & Brand Activation experience, Deeper understanding of commercial (P&Ls), Channel and trade environment.
- Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic plans based on business challenges.
The skills for success
- Language skills: English & Japanese (Business level)
- Deeply understand '4P & 5C' and can apply those concepts into a game plan.
- Proven ability to set tactical and operational direction for the product line.
- Proven ability to determine product positioning and key promotional elements for product line.
- Proven ability to operate in a matrix environment and work effectively with sales management, customers and across geographic and organizational boundaries.
- Analytical skills (including understanding of business economics and financial measures).
- Strong interpersonal, communication and presentation skills (both oral and written in English/Japanese).
- Outstanding interpersonal skills including developing relationships with internal and external customers and directly influencing business objectives.
- High degree of initiative with proactive attitude and self motivation with a strong sense of accountability.
- Ability to work effectively in a team environment and build strong working relationships.
- Thorough understanding of overall market analysis, planning, development and management.
- Strong technical, as well as conceptual aptitude.
- Technically sensitive and receptive.
- Ability to plan and manage projects within budget and on schedule.
- Ability to successfully prioritize and manage multiple tasks while adhering to specified deadlines.
- Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence.
About the Company
Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.
Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.