JP: business
Job Description
At Scoville, we integrate strategy, design and technical development to create products and services that delight our audiences. We are Product people.
We are looking for an experienced Product Marketing Analyst to join our teams, and ensure that we achieve our mission. We are seeking people who thrive in high productivity & engagement environments, who are passionate about marketing products that delight target audiences.
You’ll have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, as well as a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Central Marketing, Communications, as well as Sales and Account Management.
Visa sponsorship: Available
Experience: Senior or above
Interviews: All-online interview process
Responsibilities
- Deeply understand the market, competitor context and market-specific regulations that make Japan a unique place to launch and grow our products.
- Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help our Customers succeed.
- Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers.
- Have deep empathy for our customers’ pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage).
- Ensure that the voice of the customer is always represented in every customer product and marketing experience.
- Collaborate with the product manager, engineers, designers, data analysts to identify impactful product opportunities, prioritize efforts and share insights on the Japanese market.
- Review competitive offerings and promote ongoing differentiation in our marketing and products.
- Assess potential industry partnerships that unlock the delivery of new products to market.
- Collaborate with the product team on metrics - be comfortable tracking and reporting on goals, measuring performance, and identifying optimisation opportunities.
- Partner with Sales, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement.
- Work with designers and copywriters to develop compelling and unique marketing collateral across channels.
- Ensure product releases are launched with appropriate localisation and messaging for Japan.
Qualifications
- Bachelor's degree or equivalent practical experience.
- 3 years plus experience of integrated, product, digital marketing and/or product management;
- Fluent level of Japanese written and oral communication.
- Conversational level English.
- Ability to think strategically about business.
- Experience creating and executing integrated campaigns with on-time delivery.
- Proven ability to collaborate and work effectively in cross functional teams.
- Proven ability to work with multinational teams.
- Experience in SEO, A/B testing etc
About the Company
Through our interdisciplinary and methodological approach, Scoville is innovating businesses and individuals alike to compete in the global economy.
We are developing web-based HR products, cross-industry AI, IoT, Robotics, Cloud & Big Data solutions to surpass Customer business objectives and exceed customer expectations. Today, we already work in a range of industries such as Human Resources, Hospitality, Education, Health Care, Warehousing & Inventory, and Health & Fitness.
We focus on developing new products in the field of Web/AI/Machine Learning/IoT/Cloud/Big Data both for existing & new customers, as well as R&D towards future product development. We are collating a diverse range of Intellectual Property (IP) - skills, experience, and proprietary technology artifacts that can be leveraged to build out best-in-class technical services & products.
Today, we are primarily focused on Business to Business (B2B) opportunities but are receptive to delivering Business to Customer (B2C) solutions based on Intellectual Property (IP) and market opportunities.
What You Can Expect from Us
At Scoville, we value the importance of our employees' healthy work-life balance and a diverse multicultural environment. The following benefits are available:
- ¥7-12 million/year (negotiable based on experience).
- 10+ paid days off per year.
- Flexible work hours, with some remote working options.
- Social and health insurance.
- Commuting subsidy and work equipment provided.
- An international team of talented and engaged creators who will value your input.
- Visa sponsorship (after a 6-month trial period).
- Weekly 1 hour 1-1 English language lesson