Manager, Brand Management, Tea

Job Description

The role of this position is to lead brand marketing for Green Tea Brand. The position is responsible for managing Ayataka brands and to demonstrate next level of marketing capability towards other marketing related teams.  

Responsibilities

Key responsibilities include: brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy development, new product development and marketing calendar development, including coordination and execution of key marketing initiatives in collaboration with internal business stakeholders (Bottling partners and agencies). 

This role is also responsible for coordinating and leading large and complex cross functional teams across the Coca-Cola Japan & Korea OU.  

What You'll Do for Us

• Develop growth strategy and business plan of existing Green Tea products – Assessment of business growth opportunities leveraging consumer insights, idea generation and business case development.  
• Develop future product pipeline to contribute to grow revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Knowledge & Insights, Design, Finance, Legal and Commercialization.  
• Execute planned annual business plan.  
• Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.  
• Day to day brand situation analysis and presentation material development.  

Qualifications

• Strong passion and responsibility to deliver results.  
• Innovative and breakthrough mindset.  
• Skills to analyze complex market and consumer environment and form own recommendation.  
• Strong project management and interpersonal skills  
• Good leadership and communication skills to involve many stakeholders internally and externally.  
• Collaboration, team-work, positive belief and sense of responsibility.  

About the Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world 
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.