Coordinator, Performance Marketing, Disney+

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Job Description

The Team

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong, and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams. They are positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the Direct-to-Consumer business. The team also works in close alignment with other local teams and lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ acquisition andlifecycle marketing plans with cross company priorities.

Job Summary:

• The Coordinator, Performance Marketing will report to the Manager, Performance Marketing and will be responsible for assisting with the day-to-day management of performance marketing initiatives for the Japan market. You will be supporting the execution of initiatives across various performance marketing channels (paid/owned). 
• To succeed in this role, you should be a strong team player who will contribute to an environment that embraces innovation in Growth Marketing, who is experienced in delivering world class work, and always looking to improve and evolve digital marketing processes.

Responsibilities

• Project Management:
  • Responsible for managing local creative development, across static, video, and copy creative.
  • Manage and update the Performance Marketing campaign calendar.
  • Ensure positive and effective working relationships with all local and global team members, accepting individual responsibility for assigned deliverables and upholding high standards of quality and timeliness. 


• Reporting:
  • Assist in preparation of reports and presentations, as required and directed.
  • Support the Performance Marketing Manager in monitoring campaign performance across programmatic channels and provide input on campaign optimizations & new opportunities.
  • Use data and reports to guide evidence-based decisions, supported by best-practice and latest technology. 


• Team Collaboration:
  • Provide support to the Performance Marketing team; follow up on meeting minutes as well as produce and deliver creative briefs and marketing assets.
  • Work collaboratively within a cross-functional local team, including Studios, Lifecycle Marketing, Content, Partnerships, Legal and Creative, while liaising and aligning with global teams, to provide effective coordination and logistics around creative requests.
  • Be a champion of best-in-class brand aligned campaign creative, keeping an eye on creative trends & competitor activity.

Qualifications

Competencies & Core Attributes:

• High levels of curiosity. A constant desire to learn & improve themselves / collective team output.
• Strong project management skills
• Strong data analysis skills
• Ferocious attention to detail and self-motivation skills
• Strong proofreading and copywriting skills
• Strong presentation and communication skills
• Proven ability for both tactical work and overall campaign strategy development
• Strong people skills and experience in collaborating with stakeholders (locally and internationally) and ensuring alignment of expectations.

Desired Qualifications:

• 2+ years experience in related marketing roles
• Native level fluency in Japanese and business level English
• Outcome-focused, and confident in making decisions without necessarily having all the information.
• Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
• Loves content!

About the Company

About The Walt Disney Company (APAC):

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call The Walt Disney Company (APAC).