Brand Content Manager

Job Description

The purpose of the Brand Content Manager Role is to support Sr Brand Manager to develop the short and long term cross-marketing strategies and concept and then develop and execute content and campaign strategies that align with the brand identity, our marketing objectives and resonates with the target audiences of our 3 brands Triumph, sloggi and Amostyle by himself/herself.

He/she is accountable for regional brand governance (Ensure all content produced aligns with the brand's tone, voice, and messaging guidelines). As such, he/she coordinates with Global Brand Content team to align Japanese Brand Expression with Global Brand Equity.

He/she oversees the creation and curation of engaging and relevant content for various platforms, including websites, social media, email campaigns, and instore material. For this, he/she will manage external agencies or partners and coordinate with internal functional teams (social, ecom, visual merchandising, …). He/she will be leading production and manage creative development, managing shootings and post-production.

He/she works closely with cross-functional teams, including marketing, design, and product teams, to ensure cohesive and consistent brand messaging.

He/she monitors and analyzes content performance metrics, making data-driven decisions to optimize content strategies for better engagement and results.

He/she shall have a good understanding of key consumer insights and build strategies on consumer journey. A previous experience as content manager in fashion, cosmetic and beauty areas would be a plus. Experience dealing with agencies and campaign/content production is a must.

By fulfilling these objectives, she/he will contribute to leverage brands’ image, support brands’ growth and the business as a whole.

Responsibilities

• Drive and lead internal cross-functional teams and external agencies to develop marketing campaigns. Develop the planning process aligned against the business KPI and the functional KPI
• Collaborate with the other key function teams including Global Marketing teams to ensure that we are consistently delivering against the Global Brand Ambition via efficient processes, effective campaigns and engaging and inspiring shopping experiences linked across all touchpoints for our consumers.
• Cooperate with the global content team to drive consistency across regions.
• Develop Japan relevant content which offers consistent brand experience for each brand in line with brands marketing strategy and evolving consumer behaviors and trends.
• Utilize great understanding of the female clothing and Marketing to develop engaging and impactful content and campaigns.

Qualifications

Your ideal profile:

• 5 years+ experience
• 3 years+ team management/leadership experience in a large market.
• Experience with Brand Content Development, Brand image building, creative assets development and execution.
• Experience with high-caliber agency management and agency processes.
• Extensive consumer and competitor understanding
• Ability to inspire via strong presentation and communication skills
• Experience in beauty / innerwear/ apparel business is a bonus
• Educated to degree level +
• Fluent business language skills in Japanese and English

About the Company

Triumph Group is one of the world´s leading intimate apparel companies, has been around for over 135 years, becoming larger and more international by the decade. Such a long period of success is only possible with a keen sense for fashion and excellent insights into the desires and needs of our consumers.

Beautiful designs, advanced textile engineering and unparalleled innovative power have always been achieved with an experienced and motivated community of employees around the world – they are the true “Makers of Lingerie”. Therefore, we continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families.

We are also proud as a European company to have become a market leader in Asia very early on and to be a market leader in countries like Japan, China and Singapore as well as an employer that people aspire to work for.

As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s staff. In the last years, we have had a specific and successful drive to increase the number of women in management.

We offer:

You will never walk alone

As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.

Make a Difference, together

The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.

Putting People at the center

At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy

We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.

Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.