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Principal Designer

Zeals Tokyo
EN: business
JP: none
Employment Type
Full time

Job Description

As a Principal Designer at Zeals, you will play a pivotal role in shaping the future of our products and user experiences. You will focus on high-level strategy, process improvement, and design operations, guiding our design and UX research teams toward greater efficiency, cohesion, and impact.

Experience (junior, mid-level, etc.): Senior

Candidates can apply from: Everywhere

Visa sponsorship: Available


  • Lead and mentor a team of product designers and UX researchers, focusing on fostering a culture of creativity, collaboration, and continuous improvement.
  • Drive the evolution and consistency of our design system across multiple products and features, ensuring the highest quality and alignment with business objectives.
  • Collaborate closely with cross-functional partners, including product managers, engineering, and UX researchers, to establish and prioritize design initiatives that enhance user experiences and drive business growth.
  • Take ownership of strategic UX research initiatives, working closely with product managers and lead UX researchers to identify insights and opportunities that inform our product roadmap.
  • Lead internal design operations and process improvement projects aimed at advancing our design capabilities, streamlining workflows, and optimizing resource allocation.


  • Bachelor's degree in Design, HCI, or related field (or equivalent practical experience).
  • 10+ years of experience in product design, with a strong portfolio showcasing your strategic thinking, leadership, and impact on design operations.
  • Proven track record of leading and mentoring a team of product designers and/or UX researchers, actively helping build a collaborative and high-performing environment.
  • Deep understanding of design principles, methodologies, and best practices, with the ability to develop and implement design standards and processes at scale.
  • Strong communication and collaboration skills, with the ability to effectively engage and influence cross-functional stakeholders to drive design initiatives forward.
  • Experience working in an agile environment, with a demonstrated ability to prioritize and manage multiple projects while meeting deadlines and business objectives.
  • Proficiency in Figma is a must, and familiarity with design operations tools for workflow management and optimization.

About the Company

We Are Zeals - “Designing conversations. Driving conversions.”

Zeals is not another chatbot. Our automated chat solution and conversational technology are changing the way consumers purchase or act online. Zeals converts customers who appear "unengaged" to become "valuable" through designed chat on Messaging Apps. Using AI-powered, human-designed conversation flows across chat platforms, Zeals enables brands to build personalized, automated conversations with their consumers and develop a deeper understanding of their preferences while creating a delightful, seamless shopping experience. Our last 3 years have been phenomenal. We have captured the heart of many businesses in Japan, with over 480 enterprises relying on our chat commerce offering to boost their mobile business.

The goal is simple: to “revolutionize hospitality on the Internet," unlocking digital customer service experiences that were limited to physical stores previously.


  • Performance review: twice a year
  • Holidays: 10 days paid holidays during the first year, weekends off, national holidays, summer and winter break
  • Visa support: We sponsor visas for the right candidates. You can expect full visa support from our professional HR team.
  • Flexible working: Highly flexible, remote-first international organization
  • For Japanese residence: Work from anywhere, interim work from overseas, full flex time
  • Housing allowance (within 1.5KM away from office)
  • Club activity allowance
  • Shuffle Lunch allowance (Cross department lunch)
  • Zeals Bar (Monthly flow beer party)