Senior Integrated Marketing Manager, Prime Video Japan

Job Description

Prime Video is redefining digital video entertainment in Japan — and this role is at the center of it. You will lead end-to-end marketing strategy and execution to drive acquisition and engagement for Prime Video Japan, while spearheading select high-impact initiatives across APAC. You'll be directly accountable for performance outcomes, marketing budgets, and paid channel strategy — all with a focus on customer impact.

About the team

You'll be joining a high-caliber team that covers the full marketing funnel — from brand awareness to performance. The team brings together sharp minds from entertainment, tech, and consumer industries, blending diverse perspectives with executional excellence and a genuine passion for what we do. It's a team that moves fast, thinks big, and delivers.

Responsibilities

• Define audience strategy and full-funnel paid marketing plans
• Own media strategy, planning, buying and execution across paid channels (digital, offline – TV, Transit and OOH)
• Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling
• Build and optimize campaign structure: account setup, bidding strategies, budget allocation, pacing, and scaling
• Lead audience planning: first-party data, re-targeting, and lookalikes
• Partner with product and data teams on tracking, tagging, and signal quality (conversion APIs, pixels, clean rooms)
• Own measurement and attribution: incrementality testing, geo experiments, MMM inputs
• Analyze performance deeply and translate data into clear actions to improve subscription growth, ROAS and LTV
• Drive creative effectiveness: testing frameworks, asset rotation, and channel learnings from performance-based iteration
• Lead and drive impact from agencies
• Present insights and strategy to senior management; influence cross-functional decisions

A day in the life

Your days are a mix of collaborating across marketing, business teams, Amazon Studios, and agencies — finding fresh, unmissable ways to bring our best content to customers.

Qualifications

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Experience in online advertising/marketing/sales/digital media
• Experience using data and metrics to measure impact and determine improvements
• Speak, write, and read fluently in Japanese
• Speak, write, and read fluently in English
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Expertise with ad platforms (Google Ads/ Meta/TikTok/DSPs) and campaign optimizations
• Experience in working with media agencies
• Experience in managing paid media budgets

Preferred Qualifications

• Experience in building, executing and scaling cross functional marketing programs
• MBA
• Experience working at Entertainment/Tech/ Agency side
  

About the Company

What unites Amazon employees across teams and geographies is that we are all striving to delight our customers and make their lives easier. The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day. By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.