Sr. Brand Marketing Manager, Amazon Fire TV

Job Description

Why This Role Matters

Streaming is transforming how people in Japan consume entertainment — and Fire TV is right at the center of it. This isn't a role where you execute someone else's playbook. You'll define the brand strategy for Fire TV in Japan, own the roadmap, and drive the decisions that shape how millions of customers discover and choose Fire TV. If you're looking for a role where you set the direction, influence senior stakeholders, and see your strategic bets play out at scale, this is it.

Who You Are

You're an experienced brand marketer who has independently owned and delivered large-scale, integrated campaigns — ideally in consumer tech, consumer electronics, digital media, entertainment, or a similarly high-velocity industry. You've managed significant marketing budgets end-to-end, made tough trade-off decisions on where to invest, and can clearly articulate the business rationale behind your choices. You don't just run campaigns — you build the strategy behind them, grounded in deep customer understanding and competitive intelligence.

You have a strong point of view on brand positioning and know how to translate it into consistent, compelling messaging across online and offline channels. You're equally confident presenting a long-term brand vision to senior stakeholders and diving deep into performance data to course-correct in real time. You've influenced and aligned cross-functional partners — product, sales, creative, agencies — without relying on positional authority, and you've done it across complex, matrixed organizations.

You bring a sharp understanding of the digital advertising environment, customer segmentation, and the competitive landscape. You know what's working in the field, what's not, and where the white space is. You're structured and organized, but you thrive in ambiguity — comfortable making judgment calls when the data is incomplete and moving fast when the opportunity demands it.

Because this role requires you to drive strategy locally while partnering globally, native-level Japanese and business-level English are essential. You'll be the voice of the Japan market segment and customers in global conversations and the one bringing global strategy to life on the ground.

Responsibilities

1. Planning and Execution of Integrated Marketing Initiatives: Develop and execute innovative integrated marketing campaigns across online and offline channels. Lead strategic briefs for Fire TV mass and brand campaigns, collaborating with partner teams in JP and the US Fire TV brand team to deliver data-driven, demand-driving initiatives. Review and approve customer-facing assets to ensure consistent messaging and branding.

2. Marketing Budget Management and Optimization: Manage media investments with paid media agencies, including strategy and execution for performance channels. Leverage analytical insights to optimize budget allocation through hypothesis development, execution, and performance validation. Monitor KPIs and identify opportunities for improvement and growth.

3. Customer Insights and Business Analysis: Serve as the voice of the Japanese customer, commissioning research to understand customer needs. Analyze device- and cohort-specific behavioral trends to recommend regionally relevant action plans.

4. Cross-Functional and External Stakeholder Collaboration: Partner with internal teams — including Prime Video, Amazon Advertising, Apps, analytics, and finance — to execute integrated campaigns. Build strong relationships with external stakeholders, particularly content providers.

5. Strategic Leadership and Communication: Autonomously set roadmaps and track goals. Create and present high-quality documents and presentations to senior leadership.

Qualifications

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience presenting metrics and progress to goal to senior leadership
• Experience using data and metrics to drive improvements
• Experience in marketing or marketing research
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Bachelor's degree
• Experience in Business English skills, both verbal and written
• Speak, write, and read fluently in Japanese

Preferred Qualifications

• Experience in consumer electronics or technology sector
• Experience using integrated campaigns to solve brand/business challenges
• Experience working in a fast-moving consumer business
• Experience applying strong numerical and analytical abilities to develop product/program strategies and evaluate complex processes and financial scenarios
• Experience in ownership of projects and communicating timelines and executing independently

About the Company

What unites Amazon employees across teams and geographies is that we are all striving to delight our customers and make their lives easier. The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day. By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.

About the team

Amazon Devices has brought some of the most beloved products to customers in Japan — from Kindle to Echo to Fire TV — and this team operates with the energy and ownership of a startup backed by the resources of Amazon. You'll have a seat at the table to shape strategy, not just execute it. You'll own outcomes, not just activities — with the autonomy to propose bold ideas, build the case, and bring them to life across channels that reach millions. This is a team that values independent thinking, high judgment, and a bias for action. If you're ready to step into a role with real strategic ownership and visible business impact — working on products you'd proudly recommend — we'd love to hear from you.