Job Description
Social Media Specialist (English-Japanese Bilingual)
Location: Tokyo (with flexibility to travel across Japan)
Role Overview
We are seeking a bilingual Social Media Specialist to lead and execute byFood’s social media strategy across all platforms. This person will also manage the pre-production process for our YouTube channel, attend shoots, and actively capture content at restaurants and experiences. The ideal candidate is creative, detail-oriented, and passionate about food, culture, and digital storytelling.
Responsibilities
- Plan and execute byFood’s social media strategy across major platforms
- Create, schedule, and publish English-language content (posts, reels, videos, stories) aligned with brand goals
- Capture on-site content by attending restaurants, experiences, and YouTube shoots (filming and photography)
- Manage YouTube pre-production, including briefs, storyboards, and securing filming permissions
- Collaborate with influencers, hosts, and production teams to deliver high-quality content
- Monitor trends, manage community interactions, and foster audience growth
- Track KPIs and provide regular reports with insights for improvement
Qualifications
- Bilingual in Japanese and English (written and spoken)
- Based in Tokyo, with flexibility to travel across Japan
- Proven experience managing brand social media accounts across multiple platforms
- Strong understanding of audience behavior and content trends on Instagram, TikTok, and YouTube
- Excellent organizational and project management skills
- Ability to capture high-quality photos and short-form videos on-site
- Experience in YouTube pre-production or video content planning is a strong plus
Nice-to-Have
- Familiarity with food, travel, or hospitality industries
- Basic skills in video editing or graphic design
- Experience working with influencers or ambassadors
- Knowledge of filming permissions and local regulations in Japan
About the Company
byFood.com is Japan’s rapidly expanding one-stop platform for foodie travelers. We are seeking new team members excited to be a part of growing our international company. byFood won the 3rd UNWTO Gastronomy Tourism Startup Competition and other prestigious awards in recognition of our unique approach to accessible and sustainable tourism.
On byFood, users can book a wide variety of food experiences, such as cooking classes, sake tastings, and food tours, as well as make easy restaurant reservations — all without needing to speak Japanese. Our goal is to connect with travelers through every part of their journey: from the early planning stages, to the trip itself, and long after they’ve returned home.
byFood is more than a booking platform. It’s also a mission-driven company. Through our Food for Happiness program, we donate 10 meals to children in need for every experience booking or paid restaurant reservation. This initiative has now surpassed 1 million donated meals, creating a global impact that extends far beyond Japan.
Why Join byFood?
- Be part of a mission-driven company making a global impact (1 booking = 10 meals donated)
- Opportunity to shape byFood’s social voice and YouTube presence
- Work in a creative, international team passionate about food and culture
- Contribute to an innovative company that is transforming food tourism in Japan