Global Digital Marketing Specialist, Campaign Management

Job Description

We are looking for a proactive and creative Digital Marketing Specialist to plan and execute global digital marketing initiatives. The role focuses on managing campaigns across social media and web platforms to drive brand engagement and achieve business KPIs.

Responsibilities

• Plan, implement, and report on global digital marketing campaigns using platforms such as social media and website, while amplifying reach through both organic and paid, including (but not limited to) Instagram, TikTok, and others.
• Own and manage digital marketing projects within the allocated timeline and budget to achieve KPIs, recommending corrective actions when necessary。
• Promote a test-and-learn culture, sharing insights and best practices across teams to enhance internal digital marketing capabilities.
• Collaborate closely with internal teams and external partners to deliver cohesive and effective campaigns.
• Work with local markets to understand needs, identify digital trends, and guide implementation of best practices across regions.

Qualifications

Must Have

• 2+ years of experience in Digital Marketing roles.
• Hands-on experience managing media campaigns and content creation.
• Strong project management and stakeholder coordination skills.
• Proven ability to craft engaging brand stories with a high sense of design and quality.
• Knowledge of key digital tools such as Adobe/Google Analytics, CMS, and social media platforms.
• Collaborative, solution-oriented mindset with a passion for results.
• Fluent Japanese and professional English proficiency (both written and spoken).

Nice to Have

• Genuine curiosity and passion for premium beauty products.
• Keen interest in digital marketing trends and innovations.
• Experience in international or APAC markets.
• Background in FMCG industry.

About the Company

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.

Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.

Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Retirement Pension Plan (Corporate DC and CB composition)
• Sick Leave
• Group Term Life Insurance
• Supplementary Workers' Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.