Job Description
Job Title:
【Shockwave】Marketing Manager
Job Function:
Business Support
Job Sub Function:
Administration & Secretarial
Job Category:
Professional
Responsibilities
Overall responsibility: Strategic and tactical responsibilities for upstream and downstream marketing activities related to the Marketing strategy for Japan working closely with the Japan Sales teams, US Marketing team, key opinion leaders and other teams as needed.
- Brand: Develop brand strategy, campaign and essential collateral, including value proposition, positioning, messaging, and economic value.
- Country Launches: develop pricing programs, distribution channel strategy, inventory planning, account targeting and segmentation and sales support.
- Evidence: scientific conference planning and execution, podium and publication planning, and assessment of evidence needs.
- Training, Education & Physician Relations: train field force (sales, clinical, distributors), develop medical education programs, drive KOL and advisory board programs.
- Product Development: market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.
- Partner closely with marketing leadership, Japan sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.
- Monitor of market trends including competition, procedural/market growth, reimbursement, and emerging technologies.
- Other duties as assigned.
About the Company
Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years.
The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world.