【Vision Care】Brand Manager (Beauty - Define), Brand Marketing (Core Segments), Strategy & Marketing

Job Description

Job Title:

【Vision Care】Brand Manager (Beauty - Define), Brand Marketing (Core Segments), Strategy & Marketing

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

Responsibilities

Brand Manager in VCC is responsible for Brand & P&L management as a total business owner.

Brand Manager (Beauty lead, Band 30) oversees a wide array of business aspects below;

• Lead Beauty category’s business strategy and execution plans to reach company’s goals, by orchestrating close collaboration of key stakeholders.
• Lead and implementing comprehensive Beauty consumer marketing strategy with deep understanding of consumer journey and persona of target wearers including demand generation, new product launch.
• Partner closely with global team as No.1 market to shape global Beauty strategy together.

Lead DEFINE and ACUVUE® brands equity building as a brand guardian.

Duties & Responsibilities / 職務および職責

• Lead brand strategy, value proposition development and key product claim development in line with the global strategy.
• Accountable for executions covering brand, product and IMC to effectively achieve company’s short and mid/long term goals.
• Accountable for forecasts, profitability and other aligned strategic KPI attainment for Beauty business.
• Manage Beauty product portfolio development.
• Collaborate closely with global team to ensure Japan insights and needs are translated into the Global innovation/communication strategies and plans as No.1 market (Japan will be the lead design market for both product and commercial innovations for DEFINE).
  • Search and crystalize the critical JP market product innovation needs, feeding to upstream global team via engaging from “discovery” and “research” phase (pre-GNPP).
  • Feed Beauty commercial innovation ideas with unmet needs/insights coming from Japan market back to global team.
• Manage both DEFINE, ACUVUE® and Johnson & Jonson Vision brand equity and will be a counter part for global marketing team.

Qualifications

Key Requirements (skills, competencies, experiences, certifications) / 必要要件（スキル、知識、経験、資格）

Professional and academic experience

• More than 5 years experience in the category/consumer/ brand marketing area. Lead role in marketing including new product launch
• More than 5 year experience working in Cross-functional. Team lead experience of such diverse teams is a plus
• Experience working with R&D regarding new innovation and/or taking a brand champion role in HQ is a plus
• BA/BS degree (or higher) required. MBA is a plus
• More than 5 year experience in creative checking and color proofing in line with brand guidelines and leading objective-based creative feedback to agencies/designers

Skills and Competencies

• A strong influencer to lead a diverse group of internal and external team members and stakeholders across multiple business areas
• Comprehensive understanding of the upstream to downstream brand marketing across value chain, not limited to ATL and BTL communication message and materials but ranges such as packaging, pricing and channel strategy, sales engagement
• Subject matter expertise in beauty or adjacent markets
• Have an openness to continually drive productive change through agile course correction with an ability to see the big picture, think ahead to define new approaches and take appropriate risks.
• Pro-active problem-solving abilities required.
• Powerful verbal and written communication skills are required including the ability to develop and present to Global and Japan Senior leadership (i.e., PowerPoint, in-person, email)
• Ability to manage multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required
• Fluent English in writing, verbal communication and presentation enough to shape global agenda, get credibility and attain global support
• Being open to modernized marketing and activation in Omni channel, including influencer activation, and have the passion to learn up-to-date relevant knowledge by his/herself, rather than just managing agencies as a classic marketing strategist.

【社内の方へ】

応募の際はAskGS内の社内公募ガイドラインをご一読いただき、応募ください。１８か月未満の方は応募前に上長及び担当BUHRの許可を取ってから応募ください。複数同時応募不可になります。

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About the Company

Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years.

The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world.