Job Description
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
This role reports directly to the Senior Manager, Brand Creative for Japan, who leads the creative discipline across the market. The Lead, Brand Creative supports this leader in driving priority campaigns for both Nike and Jordan Brand, with goal to amplifying brand impact, fueling consumer demand, and deepening long-term engagement.
The role manages agency partnerships and professional services to deliver locally relevant creative projects. Collaboration spans across Nike’s internal teams – including Brand Creative Peers, Brand Management, Digital Marketing, Retail Marketing, Integrated Media, Brand Planning & Operations, Sports Marketing, Communications, and Social & Community Impact – as well as Brand Marketing leaders, the Asia-Pacific Latin America (APLA) geography, and Global Brand Marketing teams across Nike. External partners include local creative agencies, collectives, athletes, influencers and community leaders who contribute to storytelling efforts.
Responsibilities
You will lead the creative strategy and execution for Nike’s priority brand concepts in Japan. Your work will focus on localizing global narratives, driving impactful storytelling, and delivering brand experiences that resonate with consumers across media, retail, and digital platforms.
- Define and adapt creative concepts from global and geography teams to connect with local consumers.
- Lead the end-to-end creative process, ensuring alignment with Nike’s global brand standards.
- Develop high-impact ideas for brand media and omni-channel experiences using consumer insights.
- Collaborate with media, digital, and retail teams to deliver integrated brand campaigns.
- Manage relationships with local creative agencies and external partners.
- Present creative concepts to inspire cross-functional teams and drive alignment.
- Oversee campaign budgets and ensure timely, resource-efficient execution.
Qualifications
Nike Japan seeks a dynamic Lead, Brand Creative to join our Japan marketing team. The ideal candidate is a visionary storyteller who thrives in collaborative environments and champions creativity to foster inclusive culture. A deep passion for sport, a relentless curiosity about the consumer, and strong belief in Nike’s brand purpose are essential to shaping the future of the brand in Japan.
This role demands exceptional creative acumen and leadership across disciplines including brand narrative, brand experience, art direction, production and agency management.
- Minimum of 6 years of experience in creative strategy, creative planning, creative copywriting and/or graphic design.
- Bachelor’s degree in graphic design, visual communication, advertising, marketing, fine arts, or a related field.
- A creative professional passionate about design and brand storytelling across consumer mediums. Has a strong, diverse portfolio and excels at collaborating with internal teams and external partners to deliver impactful brand experiences.
- Knowledge of narrative, messaging, layout, typography, illustration, identity, digital and experience production
- Strong visual and verbal communication skills in both English and Japanese
- Travel required for local production and experience activation, estimated at once per season or about 10-20% annually.
About the Company
NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world. Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at nike.com/careers and join our talent community at https://nikeats.avature.net/niketalentcommunity.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.