Jobs / Director, Brand Management - Coffee
Jobs at The Coca-Cola Company

Director, Brand Management - Coffee

EN: none
JP: none
Employment Type
Full time

Job Description

  • Drive Georgia brand business growth through brand value enhancement
  • Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
  • Lead the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.

Responsibilities include:

Assigned category P/L Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Strong commercial integration including optimal OBPPC and RGM strategies. Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.


  • Manage assigned category financial performance including periodic tracking and course correction recommendations.
  • Develop assigned category growth strategies and Georgia brand enhancement plans through LRP and ABP processes.
  • Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
  • Represent the category at key alignment occasions, including business planning routines with global community, OU other functions, and local bottlers.
  • Develop 3-year innovation pipeline with timely alignment with key stakeholders.
  • Support capability development and career guidance for team members.


  • Commitment to the Georgia brand, business, and people
  • Brand enhancement & consumer-centric thinking, strategic planning capabilities, and portfolio management skills
  • Human centricity, open-mindedness for new challenges and new ways of working
  • Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
  • Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
  • Enterprise mindset and global communication skills to contribute to the global community.

About the Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
  • Historical heritage: We have operated our business since 1957 in Japan,
    1968 in Korea.
  • Globally networked ways of working: We have fully networked organization and ways of working in global community.
  • Franchiser leadership: We partner with local bottlers as franchise system in both markets.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.


Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.